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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: Page 1
Mar 27, 2020

In this week's program I'm sharing a conversation with Aidan Connelly, CEO, Cainthus. It has been quite some time since we've had this opportunity. We set a convenient time for each of us since he was in Ireland and I am here in the U.S.

During my conversation with Aidan we talk about the work Cainthus does and he provides his thoughts on the current COVID-19 problem. We also talk about the value of podcasts, especially in light of the difficulty for travel right now.

I'm also going to share the first episode of a new podcast series we're producing - Field Notes from Koch Agronomic Services. It debuted Wednesday and will be produced monthly moving ahead. The topic of the first show is Understanding Nitrogen and includes experts, Tim Laatsch, technical agronomy manager, and Michael Berry, director of brand expansion.

I hope you enjoy it and thank you for listening.

Mar 17, 2020

Hello and welcome to the ZimmCast.

In this crazy pandemic panicked world I think we need a dose of normalcy. Don't you? Well, listening to a good podcast fits the bill IMO.

First though, I just want to say that ZimmComm is committed to be ready, willing and able to find creative solutions for your agricultural marketing and communications needs. 

It’s a challenging time to make marketing decisions due to the uncertainties with the global virus situation. Cindy and I are working with clients on "virtual" content projects like podcasts, releases and more. These are channels that don’t require travel! And these are services and skills we’ve honed since starting this company 16 years ago and an additional over 20 years of experience working in agricultural communications, mostly farm radio.

We know how tight budgets are, so these services are priced to work within yours. I’m available at your convenience to discuss how we can help you maximize your marketing dollars. Feel free to call or email.

So, back to this week's program feature. I'm sharing a conversation I just had with Mark Stock, co-founder of BigIron Realty. He's a farmer, auctioneer and investor and has a keen awareness as to the farmer’s perspective. Mark discusses the best strategies for buying, selling or using farmland to raise capital.

Some of the topic we cover include, strategies and what buyers need to know when purchasing farmland and property tax rules to explore and other ways farmers can use their land to generate revenue. These can included selling hunting rights, leasing land to other farmers and strategies for retiring farmers who want to profit from their land.

I hope you enjoy it and thank you for listening.

 

Mar 2, 2020

This week's program features a roundtable discussion I had during Commodity Classic in San Antonio, TX. I sat down with the CEO's of several Farm Credit associations: Aaron Johnson, Farm Credit Illinois, Bill Johnson, Farm Credit Mid America and Mark Jensen, Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit.

Our topic was Volatility and how it is reshaping risk and financial management. We talked about how farmers are doing now in light of the volatility of the last year which includes weather extremes, disease and political uncertainty.

You'll hear these leaders talk about the short-term outlook and then looking ahead long-term with ideas about critical strategies for the future and what services Farm Credit can offer.

That's the ZimmCast for this week. I hope you enjoy it and thank you for listening.

Feb 20, 2020

In this week's program I'm sharing an interview Cindy did with RFA Senior Advisor, Bob Dinneen, who reflects on the 25 years of the National Ethanol Conference. I'm also sharing an interview I did at the conference with Kenny Hauk, Hauk Designs. Kenny built a custom Jeep Wrangler that runs on E85. It is a monster machine and will be touring the country with RFA. You can watch Kenny's show, Hauk Machines, on Amazon Prime to see the project in 2019 episodes.

I hope you enjoy it and thank you for listening.

Feb 13, 2020

In this week's program I talk about the whole concept of being an industry influencer on social media before sharing an interview with Trent Johnson, Owner, Greeley Hat Works. I met Trent in the NCBA Trade Show and learned a lot about hats.

There is a difference between western and cowboy hats and Trent explains why. He talks about the value of custom fitting a hat and how to take care of them. He also shares some stories of his experiences over the years making hats for movies and even for the military. He even took my measurements for a hat that might just work for this agriblogging photographer that has a big old flash on top of his camera!

I hope you enjoy it and thank you for listening.

Jan 30, 2020

In this week's program you'll hear Cindy share news and information from the National Biodiesel Conference and some of the interviews and audio we produced which was used on the Biodiesel Conference Blog.

Then I provide some examples of how well content we produce for virtual newsrooms performs on our AgNewsWire website. This would include audio downloads, ad impressions, social media engagement and impressions and of course, our photos.

Please contact me if you would like to learn more or receive a custom quote for how we can work with your company or organization to create meaningful content to amplify your communications & marketing efforts.

Jan 20, 2020

This week's program includes several interviews I did at the inaugural Heart of American Agricultural Hemp Classic in Independence, MO. The event was organized by the Missouri Hemp Association.

Farmers have a lot of questions about hemp and in the interviews you will hear from presenters and farmers who have some answers. You can find a lot more in our virtual ag newsroom on AgNewsWire too.

So, in this episode you'll hear from: Joe Zahner, Counsel, Missouri Hemp Association; James Bennett, Yeoman; Luke Poindexter, MoCan Extracts and Bill Cook, Executive Director, Missouri Hemp Association.

At the end of the program I take a look ahead at the National Biodiesel Conference taking place this week in Tampa, FL. Cindy and will be there for the 15th year producing content for the Biodiesel Conference Blog!

Jan 5, 2020

Hello and welcome to the ZimmCast. In this week's program my poor laryngitis recovering voice takes a look back at 2019 with a list of the top posts on AgWired and some statistics about photos, audio and video.

I also share an excerpt of an interview that was produced in October of 2019 and had the highest number of downloads. It was an interview I did with Geoff Cooper, Renewable Fuels Association. Next I shared an end of the year interview Cindy did at the last event we attended, the 2019 ASTA CSS and Seed Trade Expo. Cindy interviewed ASTA President/CEO, Andy Lavigne, about the event.

If you’re interested in becoming a sponsor of the ZimmCast, want to suggest a topic, need help producing a podcast, then please let me know. I’m AgriBlogger on Twitter or just email chuck@zimmcomm.biz.

That’s the ZimmCast for this week. I hope you’ve enjoyed it and thank you for listening.

Dec 9, 2019

In this week's program I spoke with the leadership of the Agricultural Retailers Association (ARA). 

In the program you'll hear from past Chair, Troy Johnson, Wilbur-Ellis, as he talks about his term leading the board. Then next up will be Rod Wells, GROWMARK, new Chair for ARA, as he talks about his outlook and plans for the coming two years. Then finally, I talked with Daren Coppock, ARA CEO, about how this year's conference went.

You can find  a lot more interviews, audio and photos from the conference in our AgNewsWire virtual ag newsroom.

Dec 2, 2019

In this week's program you can hear Cindy talk with Wayne Gale, Stokes Seeds and Chairman of the American Seed Trade Association. I then talk with Bill Cook, Executive Director of the Missouri Hemp Association about their inaugural Heart of America Agricultural Hemp Classic.

Wayne talks about hemp because it is a topic many members of ASTA have been asking about. Cindy and I will be attending the annual ASTA CSS & Seed Expo in Chicago this month.

Then I will be attending the Heart of America Agricultural Hemp Classic in January. 

There is a lot of information being published suggesting that growing hemp will provide new revenue streams for farmers but at the same time I've seen stories saying we have a glut of hemp on the market and farmers need to be very careful of their decisions. So what is right? I don't know yet. This new crop, which is an old crop, has a lot of potential and the rules, regulations and infrastructure to support it is in the start up phase.

Learn some more about it in this week's program and feel free to contact me if you have questions. I hope you enjoy it and thank you for listening.

Nov 21, 2019

In this week's program I talk with Rita Frazer, RFD Radio Network, now President of the National Association of Farm Broadcasting and Lorrie Boyer, KSIR, now past-President of NAFB.

Both farm broadcasters talk about the convention that just took place in KC, MO but also talk about their year as president, past and future.

I hope you enjoy it and thank you for listening.

Nov 8, 2019

This week I attended the inaugural Florida Industrial Hemp Conference & Expo in Orlando. Hemp has become a hot topic in agriculture today since so many states have created legislation allowing it to be grown and more are in the process. That includes my home state of Florida.

I asked all the people I spoke with or interviewed during the Conference how USDA’s announced interim final rule on the Domestic Hemp Production Program would affect the budding industry and their company or organization. It appears that Florida and USDA are taking big steps to create some certainty frameworks for farmers to grow a product that can be made into thousands and thousands of products.

Includes in the program are: Florida Department of Agricultural and Consumer Services, Director of Cannabis, Holly Bell; Florida Agricultural Experiment Station, University of Florida Institute of Food and Agricultural Sciences, Jerry Frankhauser; Geoff Whaling, Chairman of the National Hemp Association and Coordinator of the Florida Industrial Hemp Conference, Gene Jones.

I hope you enjoy it and thank you for listening.

Oct 28, 2019

In this week's program I have a conversation with Sharlet Teigen, CEO, Demeter Communications. Sharlet talks about the start of the company and the challenges she and the team had to overcome. For her it began with a major move from Chicago to rural Montana.

Cindy and I have known Sharlet for many years so we also do some reminiscing about how we did agricultural marketing and communications work "way back when."

Sharlet asks me questions during the conversation, one of which includes the origin of the name Demeter. I won't spoil it if you don't know it but it's toward the end of the program.

I hope you enjoy this episode of the ZimmCast and thank you for listening.

BTW. Feel free to contact me if you have ideas or suggestions for a future program. I'm always open to what would be of interest.

Oct 15, 2019

In this week's program you will hear Jeremiah Karpowicz, Executive Editor of Commercial UAV News, talk about this year's Commercial UAV Expo Americas. This trade show and conference focuses on commercial drone integration and operation in a variety of industries, including agriculture.

Here's some more information about the conference.

In the Conference Program, UAV industry experts share key insights into the issues asset owners face when implementing unmanned aerial systems, including systems selection and integration; developing enterprise workflows, guidelines and policies; data management and integration; and legal, safety and regulatory considerations. Plenary sessions and panels cover topics of interest to all end-users regardless of industry, while breakout sessions focus on UAV technology, applications and opportunities in the vertical markets listed above.

The international Exhibition includes drone airframe manufacturers, component and sensor manufacturers, software developers and service companies. Commercial UAV Expo Americas has more exhibitors than any other commercial drone show.

AgWired is a supporter of the conference again this year and I hope we'll be able to bring you some news from the event even though I can't attend.

I hope you enjoy it and thank you for listening.

Sep 24, 2019

In this week's program let's meet Lindsay Graber Runft, Executive Director, Livestock Publications Council, pictured on the right with the LPC Board at the 2019 Ag Media Summit. Lindsay started with LPC in July this year and I met her at the AMS.

Lindsay has a solid background in livestock production and association management. As an example, she served as director of marketing and communications of the Livestock Marketing Association (LMA) from 2013 to 2018. She has been principal of Prairie Public Relations since 2018.

“I am incredibly excited, and honored, to accept the role of Executive Director for Livestock Publications Council,” Runft said. “It will be a privilege to further LPC’s purpose of serving the livestock communications industry through collaborative work with Board leadership and membership service.”

You can learn more about Lindsay in the program. I'm looking forward to working with her in the future as she takes over the helm from retired long time friend and director of the LPC, Diane Johnson.

Sep 10, 2019

In this week's program we'll get a preview of the 2019 National Agri-Marketing Association Fall Conference. Conference committee chair, Brittany Phillips, Brighton Agency, talks us through the program and activities.

Registration is available on the NAMA website with the early registration deadline of September 16. The hotel is the Ritz Carlton in St. Louis. 

The program starts on Monday with a tour organized by the Gateway NAMA Chapter, which I am a past-president of. I'm sure they'll do an awesome job. After a welcome reception that night the sessions get underway on Tuesday and the program ends mid day Wednesday.

I hope to see you there. Thank you for listening.

Aug 31, 2019

In this edition of the ZimmCast, you will hear from some of the many voices at #FPS19, including Show Manager Matt Jungmann, BASF External Communications Manager Casey Allen, Agriculture Secretary Sonny Perdue, President Donald J. Trump, National Corn Growers Association 1st VP Kevin Ross, and National Hemp Association executive director Erica Stark.

Aug 2, 2019

In this week's program you will hear from the new president of the AAEA The AgComm Network, Gil Gullickson; the new president of the Livestock Publications Council, Jennifer Carrico; the new conference manger for the Ag Media Summit, Tina Bowling and the presenters of the session, "So You Have a Podcast, Now What," Sara Steever, president of Paulsen Marketing and Kelsey Litchfield, digital media consultant.

Jul 24, 2019

In this week's program I speak with Quentin Rund, PAQ Interactive and Lara Moody, The Fertilizer Institute (TFI).

Quentin has been involved with organizing and running the InfoAg Conference since it started in 1995. He talks about this year's conference which is doing very well on attendance in spite of the challenging planting season the midwest has had.

Lara talks about how TFI has acquired the InfoAg Conference and what the organization is doing to expand and grow it. During this conference she says they've been conducting some focus groups to learn what they would like to see happen. A lot of the work that TFI does, like their 4R Nutrient program, fits right in with the technology represented at the InfoAg Conference.

You can learn more in the program. I hope you enjoy it and thank you for listening.

Jul 18, 2019

This program will be a preview of the 2019 Ag Media Summit and International Federation of Agricultural Journalists Congress. The two programs are being held together like they were in 2009. The IFAJ Congress moves to a different country each year.

To help me preview the events I spoke with Carey Brown, Kentucky Cattlemen's Association and co-chair of the coordinating committee for the events.

Jul 3, 2019

For this week's program I visited Timber Creek Distillery near Crestview, FL. The owners are Camden Ford and Aaron Barnes, two exceptional entrepreneurs who are building a new distillery on some beautiful property. I had the opportunity to meet them when they did some taste testing in Pensacola and found their story to be fascinating.

The new distillery building, which is near completion, is a massive 13,000 square feet with 40 foot high ceilings and includes outdoor seating areas. They have built their own power supply using solar panels, propane, batteries and backup generators. All of this has been done by just these two guys. To see it you would assume a construction crew had been busy for months. It's really amazing how much they have done with their own skills and ingenuity.

They have been producing products like Florida whiskies, rum, vodka and gin for over three years and source as much of their ingredients like corn, rye, wheat and more from local sources including farmers. In the program you'll hear more about this and their hopes and plans for the future. Timber Creek Distillery products are being sold commercially in 200 plus stores and have already won over 40 spirit competitions.

Listen in to our conversation. I hope you enjoy it. And thank you for listening.

Jun 13, 2019

In this week's program you will hear from industry attendees to President Trump's visit to Southwest Iowa Renewable Energy (SIRE) in Council Bluffs, IA.

Included in the program are:

Mike Jerke, CEO, SIRE

Craig Floss, President/CEO, Iowa Corn Growers

Mike Naig, Iowa Secretary of Agriculture

Kevin Ross, farmer and 1st VP, NCGA

Monte Shaw, Executive Director, IRFA

Geoff Cooper, President/CEO, RFA

Geoff provides a wrap-up of the program since I was able to talk with him after the President had toured the facility and given his speech.

I hope you enjoy it and thank you for listening.

Jun 5, 2019

This week we're going to learn all about a new book from Damian Mason titled "Do Business Better." Here's an excerpt from the book description to get us started.

After speaking to companies such as Merck, Land O'Lakes, and Cargill, and 2,000 audiences across the world, Damian Mason, successful businessman, agriculturalist, podcaster, and writer, wants to help you achieve your entrepreneurial goals and live a better life. While other business books claim to tell you how to reach success, they fall short because they don't address the fact that success is different for each of us. Do Business Better helps you define success on your terms, then shows you how to achieve it.

Damian and I not only talk about his new book but some other subjects like how farmers are doing on social media his thoughts on the current farm economy.

I hope you enjoy it and thank you for listening.

May 31, 2019

This week we're going to learn about the Farmer Veteran Coalition with founder/director, Michael O'Gorman. 

The Mission of Farmer Veteran Coalition is Mobilizing Veterans to Feed America

We cultivate a new generation of farmers and food leaders, and develop viable employment and meaningful careers through the collaboration of the farming and military communities. We believe that veterans possess the unique skills and character needed to strengthen rural communities and create sustainable food systems. We believe that agriculture offers purpose, opportunity, and physical and psychological benefits.

Michael talks about what motivated him to start the organization and how it has developed. He has examples of individuals who have developed successful farming operations with support from the Coalition. Many farm organizations and agribusinesses are providing assistance and there is room for more.

I think you'll find Michael very well-spoken and you might want to consider him for your next conference as a speaker. 

May 23, 2019

I'm going to share a few interviews from the conference that I hope you'll enjoy. First up will be Amanda Radke, BEEF daily blogger, BEEF Magazine. Amanda was an early intern for us who wrote for AgWired when she was in her final year at South Dakota State University. I'm proud of the career she is having and to have been a part of it in our little way.

Next up you'll hear Dr. Frank Mitloehner, Professor and Air Quality Extension Specialist, Department of Animal Science, University of California, Davis. He spoke about "Beef's Carbon Footprint: Setting the Record Straight." And he certainly does that. I hope you'll follow him on Twitter. We need more like him.

Then you can hear my Farm Babe 2.0 interview. I spoke with Michele Miller last year at the conference and we did it again this year at the end of the conference. If you're not following The Farm Babe then get started.

I hope you enjoy it and thank you for listening.

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