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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: Page 1
Jun 13, 2019

In this week's program you will hear from industry attendees to President Trump's visit to Southwest Iowa Renewable Energy (SIRE) in Council Bluffs, IA.

Included in the program are:

Mike Jerke, CEO, SIRE

Craig Floss, President/CEO, Iowa Corn Growers

Mike Naig, Iowa Secretary of Agriculture

Kevin Ross, farmer and 1st VP, NCGA

Monte Shaw, Executive Director, IRFA

Geoff Cooper, President/CEO, RFA

Geoff provides a wrap-up of the program since I was able to talk with him after the President had toured the facility and given his speech.

I hope you enjoy it and thank you for listening.

Jun 5, 2019

This week we're going to learn all about a new book from Damian Mason titled "Do Business Better." Here's an excerpt from the book description to get us started.

After speaking to companies such as Merck, Land O'Lakes, and Cargill, and 2,000 audiences across the world, Damian Mason, successful businessman, agriculturalist, podcaster, and writer, wants to help you achieve your entrepreneurial goals and live a better life. While other business books claim to tell you how to reach success, they fall short because they don't address the fact that success is different for each of us. Do Business Better helps you define success on your terms, then shows you how to achieve it.

Damian and I not only talk about his new book but some other subjects like how farmers are doing on social media his thoughts on the current farm economy.

I hope you enjoy it and thank you for listening.

May 31, 2019

This week we're going to learn about the Farmer Veteran Coalition with founder/director, Michael O'Gorman. 

The Mission of Farmer Veteran Coalition is Mobilizing Veterans to Feed America

We cultivate a new generation of farmers and food leaders, and develop viable employment and meaningful careers through the collaboration of the farming and military communities. We believe that veterans possess the unique skills and character needed to strengthen rural communities and create sustainable food systems. We believe that agriculture offers purpose, opportunity, and physical and psychological benefits.

Michael talks about what motivated him to start the organization and how it has developed. He has examples of individuals who have developed successful farming operations with support from the Coalition. Many farm organizations and agribusinesses are providing assistance and there is room for more.

I think you'll find Michael very well-spoken and you might want to consider him for your next conference as a speaker. 

May 23, 2019

I'm going to share a few interviews from the conference that I hope you'll enjoy. First up will be Amanda Radke, BEEF daily blogger, BEEF Magazine. Amanda was an early intern for us who wrote for AgWired when she was in her final year at South Dakota State University. I'm proud of the career she is having and to have been a part of it in our little way.

Next up you'll hear Dr. Frank Mitloehner, Professor and Air Quality Extension Specialist, Department of Animal Science, University of California, Davis. He spoke about "Beef's Carbon Footprint: Setting the Record Straight." And he certainly does that. I hope you'll follow him on Twitter. We need more like him.

Then you can hear my Farm Babe 2.0 interview. I spoke with Michele Miller last year at the conference and we did it again this year at the end of the conference. If you're not following The Farm Babe then get started.

I hope you enjoy it and thank you for listening.

May 6, 2019

This week's program features interviews from the 2019 Water for Food Global Conference. Here is the list of who you will hear:

Overview interview of the conference with Peter McCornick, Executive Director, Water for Food Institute

Interview with Mark Edge, Director of Collaborations for Developing Countries, Bayer


Interview with the Irrigation Association: Deborah Hamlin, CEO, Irrigation Association; Brent Mecham, Industry Development Director, Irrigation Association; Aric Olson, President, Jain Irrigation

Interview with Conference attendee Grace Mukarusagara, Rwanda

Interview with Conference attendee Elisa Zancanaro Zanella, Brazil

Apr 18, 2019

This week's program features interviews that Cindy and I did during the 2019 Agri-Marketing Conference in Kansas City. The Golden ZimmComm Microphone got a workout!

At the beginning of this episode you can hear from Sheri Seger, DTN/The Progressive Farmer, outgoing NAMA President and Scott McClure, Brighton, incoming NAMA President. After that I'm sharing the other interviews we did in our Connection Point booth.

We offered free Golden Mic Interviews to whoever stopped by and had quite a few take us up on the offer. You may know some of them and if not, you'll get to meet them now.

I hope you enjoy it and thank you for listening.

Apr 1, 2019

In this week's program I visit with Susan Hunyor, DTN/The Progressive Farmer, who is the Chair of the Agri-Marketing Conference Committee. This is the annual conference of the National Agri-Marketing Association (NAMA). Susan walks us through a preview of the program for this year's conference. 

ZimmComm is celebrating 15 years and will be having fun in the Connection Point, Booth 312. The Golden ZimmComm Microphones will be set up to conduct interviews with attendees. It's an opportunity to tell us about your company or organization and we'll publish them into the virtual ag newsroom for the conference on AgNewsWire.com.

When you visit us you can enter to win a flex Portable, Universal Keyboard & Detachable Stand. We have donated a special Beats Pill+ to the NAMA Foundation Silent Auction too. The winning bidder will be able to select colors for the bluetooth speaker and we'll order it to be delivered direct to them.

It's going to be a great conference and we hope to see you there.

Thank you for listening.

Mar 19, 2019

This week's program focuses on National Ag Day activities in our nation's Capitol.

In the program you'll hear from Senator Pat Roberts who made remarks during the Celebration of American Agriculture reception. I also interviewed Isabella Chism, American Farm Bureau Federation, who is the Chair for National Ag Day. 

Next up is USDA Deputy Secretary, Steve Censky, who spoke prior to moderating a panel discussion, "Observations from the Next Generation of America's Agriculturists." After his remarks you can listen to National Ag Day Essay Contest winner Grace Brose, South Dakota.

I hope you enjoy it and thank you for listening.

Mar 5, 2019

This week's program includes where in the world the ZimmComm Team has been as well as a couple of interviews.

We've been to Destin, FL for BASF Legacy Club events, then on to Orlando for the Commodity Classic and associated activities. At the same time Cindy was in Memphis for the Mid-South Farm & Gin Show.

In this week's program I'm sharing interview with Darren Wallis, Vice President, North America Communications at Bayer CropScience and Willie Vogt, Executive Director, Content and User Engagement, Penton Farm Progress Group. They talk about the Bayer AgVocacy Forum that took place prior to Commodity Classic.

I hope you enjoy it and thank you for listening.

Feb 22, 2019

In this week's program I talk about the crazy agriblogging highway schedule and the value of media rooms at conferences and conventions. 

In addition to the above I am sharing some audio from the 2019 National Farm Machinery Show which includes Kentucky's Commissioner of Agriculture Ryan Quarles. Next up is FMC's Rick Ekins, Application and Innovations Platform Lead. He talks about "Investing in the Furrow." After that you can hear the presentation audio from the Case IH AFS Connect Magnum Series Tractor launch.

Feb 7, 2019

This week's program contains some audio from last week's Cattle Industry Convention & NCBA Trade Show.

After looking at what's coming up on our calendar I share a couple of excerpts from the press conference with Secretary of Ag Sonny Perdue and then from Terry Bradshaw's speech. Sonny talks trade and Terry talks cows. I had no idea he had cattle and horses.

After that you can listen to my wrap up interview with Kendall Frazier, CEO, NCBA. Kendall reviews the process NCBA goes through during the year for the business of the organization and talks about priorities for the coming year as well as how this year's convention wound up. 

I hope you enjoy it and thank you for listening.

Jan 29, 2019

In this week's program things get started with more analytics from ZimmComm media content. This time it's photos and videos. Think Flickr and YouTube.

But then we go back to last week and I share some interviews from the Develop with Deere Conference. First up is Kayla Reynolds, Digital Business Development Manager, John Deere Intelligent Solutions Group

Following Kayla is Brandon West, Evangelism Leader, Americas, AWS, who gave a keynote speech during the conference.

The last interview is with Ryan Heiniger, Pheasants Forever, who talks about working with John Deere.

Jan 21, 2019

Besides some of the reach numbers from the AgWired channels and downloads of ZimmComm audio this week's program features Dr. Fred Moore, BASF, from their 2019 APT Summit and then Kevin Skunes, NCBA, talking about the 2019 Soil Health Summit.

Dec 3, 2018

Once again ZimmComm worked with ARA to produce a virtual ag newsroom via our AgNewsWire service and you can find it on AgNewsWire.com.

So, in this week’s program I want to share a couple of interviews I hope you’ll enjoy. The first one is with Melisa Augusto, ARA’s Director of Communications and Marketing.

One of the key sponsors of the ARA conference and expo is FMC. The company sponsored the charging station for all our mobile devices with a place to sit down and relax. I met several FMC representatives which included Christina Coen, FMC’s North America Marketing Director. We talked about what she is doing and a major marketing project she oversees.

 

Nov 13, 2018

This week’s program is dedicated to discussions with the leadership of the National Association of Farm Broadcasting. NAFB just held its 75th annual convention in Kansas City. Cindy and I attended and obtained some great content which you’ll find in our virtual ag newsroom on AgNewsWire.com as well as story posts on AgWired.

First up in the program is the just past-president of NAFB, Tom Cassidy, Ag Radio Network.

The next person I talked with about NAFB is Tom Brand, NAFB Executive Director. Tom worked with me once upon a time a long time ago in Jefferson City, Missouri with the Brownfield Network.

The new NAFB President-Elect is Rita Frazier, RFD Radio Network. One of her jobs this next year is working with the staff to coordinate the 2019 convention. She is very open to ideas and suggestions.

Finally in this week’s program let me introduce you to the new NAFB President, Lorrie Boyer, KSIR and Northeast Colorado Broadcasting.

So there you have it. An NAFB ZimmCast with old and new leadership. From what I heard I think it’s safe to say farm broadcasting will continue to provide a valuable service even as technology continues to change.

Nov 2, 2018

In this week's program I share a conversation with farm broadcasting legend Everett Griner who just announced his retirement after 70 years in the broadcast business! Ev was also a mentor for me and Gary Cooper when I worked with him many years ago. Ev continued working for Gary and Southeast AgNet until this week.

Next in the program I have an interview with Kelly Davis, Renewable Fuels Association, about their co-partnership with the Export Exchange conference that brings together international grain buyers with U.S. grain trade representatives. In RFA's case, they value the promotion of an ethanol production co-product called DDGs.

Finally, I have an interview conducted by Jamie Johansen, Honey Creek Media, with Pat Crowley, Alltech who talks about mycotoxin myths.

Oct 23, 2018

In this week's program you'll get to hear from these FMC representatives who did presentations in the field for agricultural retailers.

Ryan Osborn, Southeast Region Business Manager, FMC
David Wheeler, Technical Service Manager, FMC
Matthew Wiggins, Technical Services Manager, FMC
Craig Heim, Senior Technical Service Manager, FMC
Jake Franklin, FMC Research Station Manger
Del Brandenberg Retail Marketing Manager, FMC

FMC has acquired a number of products to round out their portfolio of tools for customers, including some that will be available in the near future.

Oct 15, 2018

In this week’s program we’ll hear several John Deere representatives talk about the company’s newest forage harvester, the self-propelled 9,000 Series. I spoke to these folks on the morning the product was launched at World Dairy Expo in Madison, Wisconsin.

Each of the guys I talked with provide a different perspective which I thought would be interesting.

First up is: John Thomassen, Global Director – Hay & Forage Harvest.

Next I spoke with: Dan Paschke, Director of Marketing – Hay & Forage.

Next in the program is:Jarrod McGinnis, Dairy & Livestock Production System Manager.

Finally in this week’s program I visit with: Matt Hatcher, Territory Sales Manager.

You can find more about the new John Deere 9000 Series Self-Propelled Forage Harvesters on AgWired.com. Just click on the John Deere category and you’ll see some other interviews I’ve already published from the product launch.

Oct 5, 2018

BASF is in high cotton since the acquisition of Stoneville and Fiber Max as a result of the Bayer-Monsanto deal, as well as soybean varieties such as Credenz and Liberty Link. This is a new field for BASF but along with the brands came many specialists from Bayer who know the products well.

Over the past month, Chuck has been to several field days and events spotlighting the BASF cotton and soybean brands so we are featuring some of the interviews he has done in this ZimmCast.

The person who has been in charge of these events is Rachel Walters, Cottonseed Marketing Manager for BASF.

The first field day he attended was in Louisiana, where he talked with Jerry Ford, regional seed lead for the South Delta region.

At that same field day, regional agronomist Kyle Fontenot (fon-ten-no) talked about some of the hot cotton and soybean varieties BASF is excited about.  

The annual Celebrate Cotton Texas Tech football game, which has been an annual event for years to spotlight FiberMax and Stoneville cotton, helped to introduce the new owners of the brands to a larger audience. Monty Christian, Head of Global Cottonseed for BASF, was previously with Bayer and has always looked forward to the celebrate cotton event.

During a field day in Marion Arkansas, BASF regional seed lead Lance Rochelle talked about their commitment to the cotton industry.

BASF just held a big field day in Lubbock Texas with hundreds of growers and retailers. US Agronomic Services Manager Steve Nichols talks about the experience of the agronomic team that BASF has in place for their new portfolio.

In addition to talking with cotton farmers and retailers, the company is also getting acquainted with buyers who are looking for sustainability in the cotton they source for clothing. Chuck talked with Malin Westfall, U.S. Cotton Lead for BASF, during a field day in Lubbock Texas about the E3 initiative that came with the Bayer cotton business.

Sep 21, 2018

This week's program features interviews with Melanie Rice, Brownfield Ag News, who is the Chair of the NAMA Fall Conference committee; Jerry Gennaria, Brighton Agency, recipient of the PDA for Excellence in Marketing Communications; John Robinson, NCBA, recipient of the PDA for Excellence in Public Relations and Laurie Fleck, newly appointed President/CEO of FLM Harvest.

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