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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: Page 1
Dec 8, 2017

This ZimmCast comes to you from the ASTA CSS 2017 and Seed Expo in Chicago which I attended last week for the sixth year in a row, and Jamie got to experience for the first time.

Founded in 1883, the American Seed Trade Association is one of the oldest trade organizations in the United States. The CSS stands for corn, sorghum and soybeans. The conference, which is held annually in Chicago, began as the Corn & Sorghum Conference in 1945. The Soybean Seed Research Conference was added in 1970 and the Seed Expo trade show started six years later. All wrapped into one, the event brings about 2500 seed industry professionals together every year to usher in the holiday season by unwrapping the latest seed research, policy, and technology.

Jamie and I sat down with Greg Lammert of Rhea+Kaiser, who was at the event representing their client Bayer, and we talked about the conference, the industry and communicating the story of agriculture. Also included are interviews with ASTA chair Tracy Tally of Justin Seed Co. and Julie Borlaug, Inari Agriculture who spoke at the meeting. Enjoy!

Nov 30, 2017

This ZimmCast comes to you from the 25th annual Agricultural Retailers Association (ARA) conference and expo in Phoenix. Chuck interviews ARA communications director Brian Reuwee, provides comments from BASF and Monsanto representatives about dicamba in 2018, and shares the comments of ARA's retailer of the year award winners.

Brian was actually the subject of the ZimmCast at this time in 2014, back in Chuck's Google glass phase. This is the fourth year that ZimmComm has attended the ARA conference to produce content, especially photos, and this year we also shot board and staff photos for the organization - a new service we have been offering lately.

Nov 14, 2017

We want to thank our podcast sponsor since 2011, GROWMARK, locally owned, globally strong.

In this week's program Chuck introduces Jamie who conducted NAFB Convention, Trade Talk booth interview with Mike Krull, FMC, regarding the completion of the FMC/Dupont deal and also Jim Lappin, AMVAC, about their new products.

We hope you enjoy it and thank you for listening.

Nov 8, 2017

At the start of the annual National Association of Farm Broadcasting convention Chuck, Cindy and Jamie got together to talk about how long they've been attending the meetings, how Jamie joined the team and then they share a featured interview with Paul Spooner, USFRA, who talks about his job doing communications work for the organization.

The team will be on location throughout the meeting, taking photos, doing interviews and sharing them on AgNewsWire in a virtual newsroom.

Oct 31, 2017

The new and expanded ZimmCast is here.  After informally polling our audience and looking at new podcast research we clearly heard that you want more.  So the length of the ZimmCast will increase with features of interviews from events we have or are attending and will continue to bring you what's new in the world of agribusiness with a focus on agricultural marketing.

This week you'll hear portions of the following:

Our new Growth Energy Podcast

Ethanol Report Podcast

Sonny Perdue FFA Convention Press Conference

USFRA Food Revolution Movie Sponsorship Press Conference

John Deere Combines interview from Sunbelt Ag Expo

Bayer's Liam Condon at the Youth Ag Summit

We hope you enjoy it and thank you for listening.

Oct 26, 2017

This week's program features a conversation with National FFA Advisor, Dr. Steve Brown. Jamie Johansen is involved in judging during the National FFA Convention but had time to sit down with Dr. Brown. According to Jamie, "Dr. Brown and my dad were state FFA officers together and then worked for the Missouri Department of Elementary & Secondary Education in Agricultural Education for decades together. Long-time friends and colleagues."

Dr. Brown talks about changes in how to teach young people today. He remembers when computers became a tool and the advances in technology that have led us to today's tools. Of course, social media is a component of those tools. One of the takeaways he hopes some of the convention attendees will walk away with is the desire to become agriculture educators.

Learn more about Dr. Brown and what is happening at this year's convention in the program.

Oct 19, 2017

This week's program is coming to you from the Sunbelt Ag Expo in Moultrie, GA. With Chuck in the program is Chip Blalock, Executive Director.

Chuck asked Chip right away to tell him what's new this year with the show which is celebrating forty years. To start with, there are 100 new or returning exhibitors bringing the total number of exhibits to 1,211. That's considered a sell-out of space.

Oct 12, 2017

This week's program comes to you from the Youth Ag Summit in Brussels, Belgium with featured moderator Simon Pampena, Australian Numeracy Ambassador and contributor to Science Channel's Outrageous Acts of Science. Jamie Johansen is on location there and talked with Simon about what he does which includes being a professional nerd and math comedian.

Simon also moderated the Summit in Australia two years ago. He says science, like agriculture, needs to become better at telling stories. He loves engaging with young people, motivating them and seeing them make connections and become agvocates. You can learn more in this week's program.

Sep 12, 2017

This week's ZimmCast continues my series visiting with farm organization Directors of Communications. At the Farm Progress Show I sat down with Caitlin Eannello, National Association of Wheat Growers, to talk about her career choice and what the challenges of the job are.

Caitlin does not have a farm background but does have a passion to help farmers and a love of food! Prior to joining NAWG she worked with BIO, the Biotech Innovation Organization, and that set her up for the transition to her current job.

As an added bonus in this program I'm including an example of Caitlin's work. She set me up to interview the NAWG President, David Schemm, a Kansas farmer. David has been touring areas where wheat growers are suffering from drought conditions and we talk about their need for a new farm bill that takes into consideration resources to help them like crop insurance.

Both Caitlin and David are now members of the #GoldenMic Club. When will it be your turn?

I hope you enjoy the program and thank you for listening!

Sep 4, 2017

Tractors running on alternative fuels are not new. But what is new is a concept tractor from New Holland that is powered with methane or CNG. To learn more I visited with Carlo Lambro, New Holland Brand President. We not only talked about the new machine but other products the company is bringing to the market.


“The new concept tractor powered by methane or CNG is the latest development in New Holland’s pursuit of sustainable and efficient technology through innovation,” said Carlo Lambro, New Holland Agriculture Brand President. “Its groundbreaking engine delivers the same performance and has the same durability as its standard equivalent, but with much lower running costs. It combines alternative fuels and advanced agricultural technology to create a vital link that closes the loop in the Energy Independent Farm™’s virtuous cycle by running on the energy produced from the land and waste products.”

Listen to my conversation with Carlo to learn more about what is new and his thoughts on a slowly improving market.

I hope you enjoy the program and thank you for listening!

Aug 14, 2017

I thoroughly enjoyed working with Abe Hughes when he worked for New Holland and now he has just been appointed to worldwide general manager for Trimble’s Agriculture Division within the Resources and Utilities segment. So congratulations Abe! Abe has only been on the job a little while but I bothered him for a phone interview for this week's ZimmCast.

“I see Trimble’s innovation in precision agriculture, global presence, Vantage distribution network and OEM customers as key assets in Trimble’s success,” said Abe Hughes. “I’m excited to work with the Trimble team and our channel partners to drive the next phase of growth for the business.”

When you listen to our conversation you'll hear that excitement in Abe's voice. We discussed the recent acquisition announcement by Trimble of Müller-Elektronik to extend its precision agriculture capabilities from the vehicle to the implement. Abe explains what that means and from my perspective it is a pretty major step by Trimble. You'll learn more about what's going on with Trimble if you take a listen to the program.

I hope you enjoy the program and thank you for listening!

Aug 9, 2017

The Legendary Buffalo Chip near Sturgis, SD is packed again for the 2017 Sturgis Motorcycle Rally. The Chip now has a permanent self serve fuel dispenser which pumps a 93 octane E10 blend which Rod “Woody” Woodruff, owner of The Chip, describes as jet fuel for motorcycles. During the event the dispenser is the site of Free Fuel Happy Hours, 1-4pm, Tuesday – Thursday.

For several years now the Renewable Fuels Association has been a sponsor at The Chip and has used this free giveaway of fuel to bikers as an educational and promotional opportunity. In this week’s program I not only talk with Woody as he pulled up to be first in line to fill his tank but also Robert White with RFA. They talk about the opportunity and what it means to everyone involved.

I hope you enjoy the program and thank you for listening!

Jul 27, 2017

During the 2017 Ag Media Summit we had the regular changing of the gavel for both the American Agricultural Editors Association as well as the Livestock Publications Council. I spoke with both of the new presidents for these organizations after their respective board meetings.

In this week's program I start out with Julie Deering, new president of the AAEA. Julie talks about the recent unveiling of a new logo and website for AAEA which is an outcome of organizational strategic planning.

The new AAEA- The Ag Communicators Network website is now live!

Here you will find a new and improved, easy to use, platform responsive website that includes all you need to know about AAEA. We invite you to visit the site and familiarize yourself with our new menu items, social media links, partners, and more.

We will continue to update and review this new website. Historic information on ageditors.com can still be accessed for a limited time and will be downloaded and archived thereafter.

We hope you enjoy the new website and welcome all feedback and concerns.

Listen to the program to hear more from Julie about the coming year for AAEA.

After talking with Julie I share my conversation with Cindy Cunningham, new president of the Livestock Publications Council. Cindy says the "basis of the LPC is working to build professionalism and build networking and build relationships among ag communicators."

Cindy says that a challenge moving forward is the changing way people are getting information and making sure members are able to communicate in ways their audience wants.

List in for more about the outlook for the new year for LPC.

I hope you enjoy the program and thank you for listening!

Jul 20, 2017

In this week's program I visit with Rob McClelland, FLM Harvest, about the merger/acquisition between FLM+ and Harvest and what it will mean to their customers and capabilities.

From the announcement:

The coming together of the firms is the culmination of two unique teams and success stories over the past decade. FLM+ and Harvest have been among the fastest-growing and most successful agencies in the food and agriculture space in recent years. Combined, the new organization will have more than 80 team members in operating locations from coast to coast.

“We have watched and admired the growth and business strategy of Harvest for some time,” said Rob McClelland, president/CEO of FLM Harvest. “This acquisition will help us realize a long-standing goal to fully build out a farmer-driven food practice, and have more depth and expertise in reaching consumers to tell the story of food, agriculture and environmental sciences.”

FLM+, a hybrid strategic consulting, marketing and communications company, specializes in agriculture and life/environmental sciences to improve the lives and health of plants, animals, people and communities. The FLM+ team focuses on setting strategies, aligning teams, framing opinions and creating demand.

Jul 9, 2017

In this week's episode of the ZimmCast I talk with Mary Hagan, Vice President of Communications, National Corn Growers Association (NCGA).

Although Mary didn't imagine a career working in agricultural communications she has become a farm lover after the opportunity to work for NCGA came about. Mary's background has suited her well to work on some of the challenges facing corn growers as you will hear her discuss in the program.

A topic that came up which is very near and dear to my heart right involves the word, measurement. This important concept should be pretty easy when you consider how many statistics are created by the digital data involved in today's communications channels. However, making sense of it, especially to measure return on investment, success, or even to figure out what your audience is thinking and what is really important to them is a big challenge. Mary talks about some ways NCGA is dealing with this issue.

I also like a few anecdotes Mary brings up about the work of some of the state affiliate organizations to NCGA. They are doing very valuable work on their own and Mary sees trying to foster good internal communications with them as a very important element of the work she does.

I hope you enjoy the program and thank you for listening!

Jul 3, 2017

A new week, a new ZimmCast episode, with Bethany Shively, Director of Communications, American Seed Trade Association (ASTA).

Cindy spoke with Bethany at the recent ASTA annual meeting. First up in the discussion is the Better Seed, Better Life program, an educational communications effort.

Another project they talk about is one involving the Epcot International Flower & Garden Festival with an exhibit that focuses on the seed.

I hope you enjoy the program and thank you for listening!

Jun 25, 2017

Starting now I'll be doing a series of podcasts with the communications directors of farm organizations. I thought it would be interesting and hopefully entertaining to talk with the people who are helping communicate their organization's message to various audiences, which includes their own members. I hope they will share some of the methods they are employing to get the job done too.

So, I'm going to start with Sarah Gonzalez, Director of Communications and Digital Media for the National Grain and Feed Association. Here is who they are.

The National Grain and Feed Association, founded in 1896, is a broad-based, non-profit trade association that represents and provides services for grain, feed and related commercial businesses.Its activities focus on enhancing the growth and economic performance of U.S. agriculture.

Sarah and I talked about how important digital and social media has become and how she sees NGFA using these tools more frequently to accomplish part of the organization's new strategic plan.

I hope you enjoy the program and thank you for listening!

Jun 14, 2017

In this week's program, Chuck talks with Chip Whalen, Commodity & Ingredient Hedging (CIH). The topic is uncertainty requiring flexibility. Think about how commodity prices are affected by weather, trade, exchange rates and more competition. There are more factors too.

So, how do farmers manage risk with the uncertainty we're seeing in the trade today? That's where Chip's expertise in the education and research area for CIH comes in handy. Farmers are becoming more and more sophisticated when it comes to working with new solutions to protect their prices and margins. So we talk about tools like using options instead of the cash market. With a volatile market is it possible to actually take advantage of it? Yes, it is possible and Chip will explain.

We hope you enjoy the program and thank you for listening!

Jun 6, 2017

Dr. Jay H. Lehr is senior fellow and science director of The Heartland Institute and Chuck's guest in this week's program.  They discuss the decision to pull the United States out of the Paris Climate Agreement and just how much science there is on climate change and its causes, especially as it relates to agriculture.

May 23, 2017

During the Alltech Ideas Conference in Lexington, KY Cindy interviewed several of the leaders of the International Federation of Agricultural Journalists who were attending. Listen in to hear their thoughts from the Alltech ONE17.

May 16, 2017

The National Agri-Marketing Association (NAMA) is celebrating 60 years as a professional organization dedicated to the business of agricultural marketing. Lynn Henderson with Agri-Marketing Magazine has been involved with NAMA for the last 41 of those 60 years so we sat down with him at the recent annual conference to hear some of the history of the organization and how it has grown.

May 1, 2017

Interview with National Agri-Marketing Association (NAMA) outgoing president Matt Coniglio of Penton Agriculture/Farm Progress, and incoming NAMA president, Amy Bradford of GROWMARK.

 

Apr 26, 2017

Leaders from General Mills, The Nature Conservancy, the Soil Health Institute and the Soil Health Partnership announce a collaborative effort to advance soil health on America's farms and ranches, paving the way for measurable economic and environmental gains for farmers, businesses and communities for generations to come.

 

Jamie Johansen interviews Wayne Honeycutt, President and CEO of the Soil Health Institute, about this effort.

Apr 13, 2017

Go Big. That's the theme of the 2017 Agri-Marketing Conference that will take place in Texas this month (26-28).

Each year I like to get a preview from the conference chair and this year that is John Deere's Jennifer Anderson. We spoke about the program which includes keynote speakers like Herm Edwards, breakout sessions that will be formatted in a creative new way this year and of course, the students and networking opportunities.

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