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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Jun 10, 2018

In this week's program we'll get a preview of the International Federation of Agricultural Journalists annual Congress which will take place in the Netherlands this year. I spoke via Skype with one of the organizers of the Congress, Jacqueline Wijbenga, Adjunct-uitgever, Eisma Businessmedia. We discussed the program and the theme of this year's Congress.

The International Federation of Agricultural Journalists (IFAJ) annually organizes a world congress. Alternately, the congress takes place in Europe and on another continent. After previous editions in Germany (2016) and South Africa (2017) the conference will take place in the Netherlands in July 2018. The congress organization is appointed by the IFAJ at the request of the NVLJ, the Dutch Association for Agricultural and Horticultural Journalism. The conference will hook on to the centenary that Wageningen University & Research (WUR) celebrates in 2018. The congress organization is controlled by the independent foundation Dutch Roots, which is based on the voluntary commitment of NVLJ members and a conference manager who partly receives paid hours of work.

The Dutch Roots board has set Dutch Roots: small country big solutions as the denominator for the Dutch agricultural product chains. The starting point for the IFAJ2018 World Congress program and the route towards it, is that the foundation and its activities provide a platform for numerous journalistic productions for (agricultural) journalists worldwide.

Looking ahead, the IFAJ Congress in 2019 will be held in the United States in the Minneapolis, MN area. More information on that will be forthcoming.

Jun 4, 2018

The gavel has changed hands for the Cooperative Communicators Association.  Here's a picture of the new board with new President Chellie Phillips seated in the middle.

We are at the CCA Institute 2018 in Ft. Worth, TX and today and tomorrow there will be a variety of professional improvement sessions taking place with a closing banquet and night of honors and awards.

In this week's program I'm going to share interviews with Nickie Sabo, AMPI, now past president for CCA, Chellie Phillips, Coweta-Fayette EMC, new president of CCA and Matt Wettersten, GROWMARK, meter of CCA.

They will help you understand more about the purpose of the association and what it means to them in their careers and for their cooperative employers.

I hope you enjoy it and thank you for listening.

May 25, 2018

In this week's program I'm sharing several interviews from the ONE 18, Alltech Ideas Conference.

First up is Aidan Connolly, Alltech VP, who talks about technology and what he hopes to convey to attendees this year.

Next up is USDA Under Secretary Bill Northey. Bill talks Farm Bill, RFS and his department, Farm and Foreign Agriculture Service.

Finally, you will hear from @TheFarmBabe, Michelle Miller, who talks about how she became interested in agvocating and is now considered a top social media influencer for agriculture.

May 17, 2018

In this week's program you will hear:

  • Interview with Marina Menendez, Distillery Madison
  • Interview with Diane Riley/Brenda, Kondex
  • Interview with Chuck Spencer, GROWMARK
  • USDA story on Precision Ag Advancement

We have new members of the #GoldenMic Club, some discussion on sustainability as it relates to the Conservation Title of the Farm Bill and comments from ag equipment companies about the advancement of precision ag.

May 9, 2018

In this week's program Chuck is sharing some podcasts that you might find interesting.  Maybe even worth subscribing to?

Thinks start out with our own The Ethanol Report, sponsored by the Renewable Fuels Association.  In it Cindy talks with RFA CEO Bob Dinneen about the latest RFS news which has a big impact on rural American and agriculture in general.

Then Beltway Beef is showcased, the podcast of the National Cattlemens Beef Association.  This episode, hosted by Ed Frank, features NCBA's Ashley McDonald talking about the U.S. Roundtable for Sustainable Beef's release of its National Framework for Beef Sustainability.

Next up is Chase Adams, former farm broadcaster (you can tell from that voice!) hosting the ASI Sheepcast with Kay Johnson Smith, Executive Director of the Animal Agriculture Alliance. For over 30 years, the Alliance has been on the front lines of ensuring consumers and customers are correctly informed on how food and fiber is produced by America's sheep and livestock producers.

Not exactly a podcast but produced regular nonetheless is Ed Czerwein's Weekly Box Beef Report. The Choice cutout is following the normal grilling season rally helped by rib and loin primal products.

And finally you'll hear a teaser for the new AAEA The Agricultural Communicators Network, Ag Comm Network Podcast.

May 2, 2018

In this week's program I'm featuring some new members of the #GoldenMic Club.  These folks got their first opportunity to be interviewed with one of our Golden ZimmComm Microphones during the Agri-Marketing Conference.

Featured are Curt Dennison, Curt Dennison Photography; Daniel Lamoureux, LaTerre and Jeffrey Ross, Ross Creative Works.  I visited with Curt while Jamie did with Daniel and Jeffrey.

If you would like to join the club or schedule the Golden ZimmComm Microphone at your event please contact me. I'll offer ideas for how we can amplify your marketing campaigns.

Apr 27, 2018

This week's program includes two #GoldenMic interviews from #NAMA18 (Agri-Marketing Conference).  Featured are Matt Wetterson, Kayla Portwood and Melissa Williams with GROWMARK. Matt talks about his responsibilities with GROWMARK and challenges and opportunities. Kayla and Melissa talk about Ag Careers and how important reaching out to young people who want to work in the industry is to GROWMARK.

You'll also hear a conversation I had with Bill Moffit, Ayrstone Productivity.  The company has announced a new product for rural and farm wifi connectivity that has been designed to meet growing needs for being able to stream higher bandwidth digital content over a wide area.  We use an Ayrstone Ayrmesh wifi network system here at ZimmComm World Headquarters and I can testify to how solid and simple this product is.

I hope you enjoy it and thank you for listening.

Apr 19, 2018

During the Agri-Marketing Conference the ZimmComm Team welcomed new people to the #GoldenMic Club.  In our Connection Point booth we were set up to record interviews with attendees and I'm featuring a few of them in this week's program and in weeks to come.

This week you'll hear Jamie Johansen interview:

Stephanie Stalans, Helena Agri-Enterprises

University of Wisconsin, Madison NAMA Chapter - Student Marketing Competition winner

Andy Atzenweiler, Missour Beef Cattleman

Jeffrey Gocel, a+e Networks

I hope you enjoy it and thank you for listening.

Apr 9, 2018

In this episode Jamie talks about her trip around the world to Ireland and to Indonesia.  She also shares interviews from those trips.

Then Chuck interviews Jenna Oesch, Global Marketing Lead & Customer Experience Council Lead, Monsanto Company, Vegetable Seeds Division.  Jenna is Chair of this year's Agri-Marketing Conference which is being held in KC, MO.

ZimmComm is exhibiting once again in the Connection Point.

Mar 14, 2018

Next week will be a busy week in Washington, DC.  Cindy and Chuck will be there for National Ag Day Activities, the Agri-Pulse Ag & Food Policy Summit and American Coalition for Ethanol annual Fly-in.  So this week's program starts out with Sara Wyant, Agri-Pulse, providing a preview of this year's Summit program which features several panels and lots of well known individuals who will be speaking to the topics.

After that you'll hear Jamie Johansen talking with Maeve Desmond, Alltech, during the Alltech Great Green Getaway in Ireland.  Maeve talks about Alltech's founder, Dr. Pearse Lyons, who just recently passed away, and how he founded this amazing company.

Mar 9, 2018

In this week's program you'll get to hear the lates episode of the GROWMARK Podcast.  GROWMARK has been a long term sponsor of the ZimmCast and we thought we'd feature one of their own podcasts.

Additionally, Chuck talks with Rob McLelland and Heidi Nelson of FLM Harvest about their new initiative called Ultimate Collaboration.  Here's more:

A new initiative aims to spark the ultimate expression of cooperation among agricultural leaders in support of producer-funded checkoffs. Ultimate Collaboration will raise awareness of the positive impact checkoffs have on food and rural communities, and serve as a resource to farmers, program stakeholders, the general public and public officials.

 

 

Mar 1, 2018

It is probably the busiest week of the year for the ZimmComm Team.  From the Bayer AgVocacy Forum to Commodity Classic to Pork Industry Forum to Farm and Gin Show and to American Association of Swine Veterinarians.

Lots of interviews, photos, videos and all of it can be found in our online virtual ag newsrooms on AgNewsWire.com.

Feb 19, 2018

In the program Chuck shares interviews with Cyndee Smiley, Media Relations Manager for John Deere Ag & Turf.  Cyndee talks about her job and passion for agriculture.

Chuck also shares an interview with Kentucky Commissioner of Agriculture, Ryan Quarles.  Ryan was the only agricultural representative in a meeting with President Trump on the Infrastructure Rollout earlier in the week.

Jan 25, 2018

Interviews on biodiesel with Willie Nelson in 2006, USDA Deputy Secretary Steve Censky, National Biodiesel Board CEO Donnell Rehagen, and former NBB CEO Kenlon Johannes. Also, interviews from the John Deere Developers conference and 4th Soil Health summit

Jan 5, 2018

In this episode Chuck sits down with Tom to talk about shared experiences working projects together for more than a decade, including having just conducted media training for the Minnesota Soybean leadership.

Dec 8, 2017

This ZimmCast comes to you from the ASTA CSS 2017 and Seed Expo in Chicago which I attended last week for the sixth year in a row, and Jamie got to experience for the first time.

Founded in 1883, the American Seed Trade Association is one of the oldest trade organizations in the United States. The CSS stands for corn, sorghum and soybeans. The conference, which is held annually in Chicago, began as the Corn & Sorghum Conference in 1945. The Soybean Seed Research Conference was added in 1970 and the Seed Expo trade show started six years later. All wrapped into one, the event brings about 2500 seed industry professionals together every year to usher in the holiday season by unwrapping the latest seed research, policy, and technology.

Jamie and I sat down with Greg Lammert of Rhea+Kaiser, who was at the event representing their client Bayer, and we talked about the conference, the industry and communicating the story of agriculture. Also included are interviews with ASTA chair Tracy Tally of Justin Seed Co. and Julie Borlaug, Inari Agriculture who spoke at the meeting. Enjoy!

Nov 30, 2017

This ZimmCast comes to you from the 25th annual Agricultural Retailers Association (ARA) conference and expo in Phoenix. Chuck interviews ARA communications director Brian Reuwee, provides comments from BASF and Monsanto representatives about dicamba in 2018, and shares the comments of ARA's retailer of the year award winners.

Brian was actually the subject of the ZimmCast at this time in 2014, back in Chuck's Google glass phase. This is the fourth year that ZimmComm has attended the ARA conference to produce content, especially photos, and this year we also shot board and staff photos for the organization - a new service we have been offering lately.

Nov 14, 2017

We want to thank our podcast sponsor since 2011, GROWMARK, locally owned, globally strong.

In this week's program Chuck introduces Jamie who conducted NAFB Convention, Trade Talk booth interview with Mike Krull, FMC, regarding the completion of the FMC/Dupont deal and also Jim Lappin, AMVAC, about their new products.

We hope you enjoy it and thank you for listening.

Nov 8, 2017

At the start of the annual National Association of Farm Broadcasting convention Chuck, Cindy and Jamie got together to talk about how long they've been attending the meetings, how Jamie joined the team and then they share a featured interview with Paul Spooner, USFRA, who talks about his job doing communications work for the organization.

The team will be on location throughout the meeting, taking photos, doing interviews and sharing them on AgNewsWire in a virtual newsroom.

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