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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: August, 2017
Aug 14, 2017

I thoroughly enjoyed working with Abe Hughes when he worked for New Holland and now he has just been appointed to worldwide general manager for Trimble’s Agriculture Division within the Resources and Utilities segment. So congratulations Abe! Abe has only been on the job a little while but I bothered him for a phone interview for this week's ZimmCast.

“I see Trimble’s innovation in precision agriculture, global presence, Vantage distribution network and OEM customers as key assets in Trimble’s success,” said Abe Hughes. “I’m excited to work with the Trimble team and our channel partners to drive the next phase of growth for the business.”

When you listen to our conversation you'll hear that excitement in Abe's voice. We discussed the recent acquisition announcement by Trimble of Müller-Elektronik to extend its precision agriculture capabilities from the vehicle to the implement. Abe explains what that means and from my perspective it is a pretty major step by Trimble. You'll learn more about what's going on with Trimble if you take a listen to the program.

I hope you enjoy the program and thank you for listening!

Aug 9, 2017

The Legendary Buffalo Chip near Sturgis, SD is packed again for the 2017 Sturgis Motorcycle Rally. The Chip now has a permanent self serve fuel dispenser which pumps a 93 octane E10 blend which Rod “Woody” Woodruff, owner of The Chip, describes as jet fuel for motorcycles. During the event the dispenser is the site of Free Fuel Happy Hours, 1-4pm, Tuesday – Thursday.

For several years now the Renewable Fuels Association has been a sponsor at The Chip and has used this free giveaway of fuel to bikers as an educational and promotional opportunity. In this week’s program I not only talk with Woody as he pulled up to be first in line to fill his tank but also Robert White with RFA. They talk about the opportunity and what it means to everyone involved.

I hope you enjoy the program and thank you for listening!

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