Info

ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
RSS Feed Subscribe in Apple Podcasts
ZimmCast
2018
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Category: Marketing
Jun 28, 2018

In this week's program you'll hear mostly from Cindy and the people she interviewed recently. So, let's get started by thanking our sponsor, GROWMARK, Locally Owned, Globally Strong.

First up will be an interview Cindy did with American Egg Board Marketing Communications Manager Marc Dresner. They discuss the AEB's eggciting promotional sponsorship of Disney-Pixar’s “Incredibles 2” that has audiences scrambling for new “How Do You Like Your Eggs?” recipes reflecting each of the film’s character’s unique personality or super power. The film has made the Incredible Egg into a nutrition super hero!

Then you'll get to meet Erin Fitzgerald, the new CEO of the U.S. Farmers & Ranchers Alliance. Fitzgerald previously served as Senior Vice President, Global Sustainability for the Innovation Center for U.S. Dairy®, a part of Dairy Management Inc. (DMI).

May 17, 2018

In this week's program you will hear:

  • Interview with Marina Menendez, Distillery Madison
  • Interview with Diane Riley/Brenda, Kondex
  • Interview with Chuck Spencer, GROWMARK
  • USDA story on Precision Ag Advancement

We have new members of the #GoldenMic Club, some discussion on sustainability as it relates to the Conservation Title of the Farm Bill and comments from ag equipment companies about the advancement of precision ag.

May 9, 2018

In this week's program Chuck is sharing some podcasts that you might find interesting.  Maybe even worth subscribing to?

Thinks start out with our own The Ethanol Report, sponsored by the Renewable Fuels Association.  In it Cindy talks with RFA CEO Bob Dinneen about the latest RFS news which has a big impact on rural American and agriculture in general.

Then Beltway Beef is showcased, the podcast of the National Cattlemens Beef Association.  This episode, hosted by Ed Frank, features NCBA's Ashley McDonald talking about the U.S. Roundtable for Sustainable Beef's release of its National Framework for Beef Sustainability.

Next up is Chase Adams, former farm broadcaster (you can tell from that voice!) hosting the ASI Sheepcast with Kay Johnson Smith, Executive Director of the Animal Agriculture Alliance. For over 30 years, the Alliance has been on the front lines of ensuring consumers and customers are correctly informed on how food and fiber is produced by America's sheep and livestock producers.

Not exactly a podcast but produced regular nonetheless is Ed Czerwein's Weekly Box Beef Report. The Choice cutout is following the normal grilling season rally helped by rib and loin primal products.

And finally you'll hear a teaser for the new AAEA The Agricultural Communicators Network, Ag Comm Network Podcast.

May 2, 2018

In this week's program I'm featuring some new members of the #GoldenMic Club.  These folks got their first opportunity to be interviewed with one of our Golden ZimmComm Microphones during the Agri-Marketing Conference.

Featured are Curt Dennison, Curt Dennison Photography; Daniel Lamoureux, LaTerre and Jeffrey Ross, Ross Creative Works.  I visited with Curt while Jamie did with Daniel and Jeffrey.

If you would like to join the club or schedule the Golden ZimmComm Microphone at your event please contact me. I'll offer ideas for how we can amplify your marketing campaigns.

Apr 27, 2018

This week's program includes two #GoldenMic interviews from #NAMA18 (Agri-Marketing Conference).  Featured are Matt Wetterson, Kayla Portwood and Melissa Williams with GROWMARK. Matt talks about his responsibilities with GROWMARK and challenges and opportunities. Kayla and Melissa talk about Ag Careers and how important reaching out to young people who want to work in the industry is to GROWMARK.

You'll also hear a conversation I had with Bill Moffit, Ayrstone Productivity.  The company has announced a new product for rural and farm wifi connectivity that has been designed to meet growing needs for being able to stream higher bandwidth digital content over a wide area.  We use an Ayrstone Ayrmesh wifi network system here at ZimmComm World Headquarters and I can testify to how solid and simple this product is.

I hope you enjoy it and thank you for listening.

Apr 19, 2018

During the Agri-Marketing Conference the ZimmComm Team welcomed new people to the #GoldenMic Club.  In our Connection Point booth we were set up to record interviews with attendees and I'm featuring a few of them in this week's program and in weeks to come.

This week you'll hear Jamie Johansen interview:

Stephanie Stalans, Helena Agri-Enterprises

University of Wisconsin, Madison NAMA Chapter - Student Marketing Competition winner

Andy Atzenweiler, Missour Beef Cattleman

Jeffrey Gocel, a+e Networks

I hope you enjoy it and thank you for listening.

Jan 5, 2018

In this episode Chuck sits down with Tom to talk about shared experiences working projects together for more than a decade, including having just conducted media training for the Minnesota Soybean leadership.

Sep 12, 2017

This week's ZimmCast continues my series visiting with farm organization Directors of Communications. At the Farm Progress Show I sat down with Caitlin Eannello, National Association of Wheat Growers, to talk about her career choice and what the challenges of the job are.

Caitlin does not have a farm background but does have a passion to help farmers and a love of food! Prior to joining NAWG she worked with BIO, the Biotech Innovation Organization, and that set her up for the transition to her current job.

As an added bonus in this program I'm including an example of Caitlin's work. She set me up to interview the NAWG President, David Schemm, a Kansas farmer. David has been touring areas where wheat growers are suffering from drought conditions and we talk about their need for a new farm bill that takes into consideration resources to help them like crop insurance.

Both Caitlin and David are now members of the #GoldenMic Club. When will it be your turn?

I hope you enjoy the program and thank you for listening!

Aug 9, 2017

The Legendary Buffalo Chip near Sturgis, SD is packed again for the 2017 Sturgis Motorcycle Rally. The Chip now has a permanent self serve fuel dispenser which pumps a 93 octane E10 blend which Rod “Woody” Woodruff, owner of The Chip, describes as jet fuel for motorcycles. During the event the dispenser is the site of Free Fuel Happy Hours, 1-4pm, Tuesday – Thursday.

For several years now the Renewable Fuels Association has been a sponsor at The Chip and has used this free giveaway of fuel to bikers as an educational and promotional opportunity. In this week’s program I not only talk with Woody as he pulled up to be first in line to fill his tank but also Robert White with RFA. They talk about the opportunity and what it means to everyone involved.

I hope you enjoy the program and thank you for listening!

Jul 20, 2017

In this week's program I visit with Rob McClelland, FLM Harvest, about the merger/acquisition between FLM+ and Harvest and what it will mean to their customers and capabilities.

From the announcement:

The coming together of the firms is the culmination of two unique teams and success stories over the past decade. FLM+ and Harvest have been among the fastest-growing and most successful agencies in the food and agriculture space in recent years. Combined, the new organization will have more than 80 team members in operating locations from coast to coast.

“We have watched and admired the growth and business strategy of Harvest for some time,” said Rob McClelland, president/CEO of FLM Harvest. “This acquisition will help us realize a long-standing goal to fully build out a farmer-driven food practice, and have more depth and expertise in reaching consumers to tell the story of food, agriculture and environmental sciences.”

FLM+, a hybrid strategic consulting, marketing and communications company, specializes in agriculture and life/environmental sciences to improve the lives and health of plants, animals, people and communities. The FLM+ team focuses on setting strategies, aligning teams, framing opinions and creating demand.

Jul 9, 2017

In this week's episode of the ZimmCast I talk with Mary Hagan, Vice President of Communications, National Corn Growers Association (NCGA).

Although Mary didn't imagine a career working in agricultural communications she has become a farm lover after the opportunity to work for NCGA came about. Mary's background has suited her well to work on some of the challenges facing corn growers as you will hear her discuss in the program.

A topic that came up which is very near and dear to my heart right involves the word, measurement. This important concept should be pretty easy when you consider how many statistics are created by the digital data involved in today's communications channels. However, making sense of it, especially to measure return on investment, success, or even to figure out what your audience is thinking and what is really important to them is a big challenge. Mary talks about some ways NCGA is dealing with this issue.

I also like a few anecdotes Mary brings up about the work of some of the state affiliate organizations to NCGA. They are doing very valuable work on their own and Mary sees trying to foster good internal communications with them as a very important element of the work she does.

I hope you enjoy the program and thank you for listening!

Jul 3, 2017

A new week, a new ZimmCast episode, with Bethany Shively, Director of Communications, American Seed Trade Association (ASTA).

Cindy spoke with Bethany at the recent ASTA annual meeting. First up in the discussion is the Better Seed, Better Life program, an educational communications effort.

Another project they talk about is one involving the Epcot International Flower & Garden Festival with an exhibit that focuses on the seed.

I hope you enjoy the program and thank you for listening!

Jun 25, 2017

Starting now I'll be doing a series of podcasts with the communications directors of farm organizations. I thought it would be interesting and hopefully entertaining to talk with the people who are helping communicate their organization's message to various audiences, which includes their own members. I hope they will share some of the methods they are employing to get the job done too.

So, I'm going to start with Sarah Gonzalez, Director of Communications and Digital Media for the National Grain and Feed Association. Here is who they are.

The National Grain and Feed Association, founded in 1896, is a broad-based, non-profit trade association that represents and provides services for grain, feed and related commercial businesses.Its activities focus on enhancing the growth and economic performance of U.S. agriculture.

Sarah and I talked about how important digital and social media has become and how she sees NGFA using these tools more frequently to accomplish part of the organization's new strategic plan.

I hope you enjoy the program and thank you for listening!

Apr 13, 2017

Go Big. That's the theme of the 2017 Agri-Marketing Conference that will take place in Texas this month (26-28).

Each year I like to get a preview from the conference chair and this year that is John Deere's Jennifer Anderson. We spoke about the program which includes keynote speakers like Herm Edwards, breakout sessions that will be formatted in a creative new way this year and of course, the students and networking opportunities.

1