In this week's program let's meet Lindsay Graber Runft, Executive Director, Livestock Publications Council, pictured on the right with the LPC Board at the 2019 Ag Media Summit. Lindsay started with LPC in July this year and I met her at the AMS.
Lindsay has a solid background in livestock production and association management. As an example, she served as director of marketing and communications of the Livestock Marketing Association (LMA) from 2013 to 2018. She has been principal of Prairie Public Relations since 2018.
“I am incredibly excited, and honored, to accept the role of Executive Director for Livestock Publications Council,” Runft said. “It will be a privilege to further LPC’s purpose of serving the livestock communications industry through collaborative work with Board leadership and membership service.”
You can learn more about Lindsay in the program. I'm looking forward to working with her in the future as she takes over the helm from retired long time friend and director of the LPC, Diane Johnson.
This program will be a preview of the 2019 Ag Media Summit and International Federation of Agricultural Journalists Congress. The two programs are being held together like they were in 2009. The IFAJ Congress moves to a different country each year.
To help me preview the events I spoke with Carey Brown, Kentucky Cattlemen's Association and co-chair of the coordinating committee for the events.
This week's program includes where in the world the ZimmComm Team has been as well as a couple of interviews.
We've been to Destin, FL for BASF Legacy Club events, then on to Orlando for the Commodity Classic and associated activities. At the same time Cindy was in Memphis for the Mid-South Farm & Gin Show.
In this week's program I'm sharing interview with Darren Wallis, Vice President, North America Communications at Bayer CropScience and Willie Vogt, Executive Director, Content and User Engagement, Penton Farm Progress Group. They talk about the Bayer AgVocacy Forum that took place prior to Commodity Classic.
I hope you enjoy it and thank you for listening.
This week’s program is dedicated to discussions with the leadership of the National Association of Farm Broadcasting. NAFB just held its 75th annual convention in Kansas City. Cindy and I attended and obtained some great content which you’ll find in our virtual ag newsroom on AgNewsWire.com as well as story posts on AgWired.
First up in the program is the just past-president of NAFB, Tom Cassidy, Ag Radio Network.
The next person I talked with about NAFB is Tom Brand, NAFB Executive Director. Tom worked with me once upon a time a long time ago in Jefferson City, Missouri with the Brownfield Network.
The new NAFB President-Elect is Rita Frazier, RFD Radio Network. One of her jobs this next year is working with the staff to coordinate the 2019 convention. She is very open to ideas and suggestions.
Finally in this week’s program let me introduce you to the new NAFB President, Lorrie Boyer, KSIR and Northeast Colorado Broadcasting.
So there you have it. An NAFB ZimmCast with old and new leadership. From what I heard I think it’s safe to say farm broadcasting will continue to provide a valuable service even as technology continues to change.
This week's program previews two events coming up starting this weekend. Cindy will be attending the Ag Media Summit while I am working at the Sturgis Motorcycle Rally in the Buffalo Chip Campground.
To start things off I visit with Robert White, Renewable Fuels Association, who talks about what to expect at what has become an annual educational program of activities in Sturgis, South Dakota.
Then I talk with Suzanne Steele, Assistant Director, Communications, The Ohio State University College of Food, Agricultural, and Environmental Sciences. Suzanne is currently the president of the Association of Communication Excellence. She will talk about ACE and their first time participation in the Ag Media Summit.
I'm pretty sure that most of you have been involved with an activity centered around a tailgate. That's part of why a new tv show is named, From the Tailgate.
In this week's program you're going to learn all about it. The show is hosted by Jamie Johansen, Honey Creek Media. You know her. Our Jamie. Well, Jamie started her own company during the time she was doing work for us and with her sister, Joanna, they have acquired a growing number of projects, including this one. Cindy and I can't tell you how proud we are of them and the work they do. We're still keeping the door open to collaborate on projects when we can.
So, let's learn about Jamie's show. The program starting airing a week ago on KOLZ, Ch. 27 Springfield, MO, Nexstar Media Group.
In this week's program we talk about how the show came about, what kinds of topics Jamie is covering and some of her philosophy about the need for this kind of programming. Jamie is putting her farming background to good use in her agricultural communications career! She is still raising cattle with her husband Kevin and is now having more time to spend with her daughter Harper who this week is showing cattle and pigs which are a first for Jamie.
You can watch the show each Sunday at 5:30pm and it is repeated Saturday at 5:30am and 9:30pm. The show will also be available online very soon.
Happy Independence Day week. This episode of the ZimmCast will introduce you to some other farm podcasters you may not be familiar with. If you are not subscribing to podcasts then get started. There are many really good programs and quite a few that have started recently.
In the program you'll hear The Raven Precision Podcast, the latest information on Raven precision technology; Pork Pod, look at the hot topics in the pork industry; The Business of Agriculture Podcast, listen to Damian Mason's take on topics surrounding the business of food, fuel, and fiber, interviews with industry professionals, and other great original content.
During the 2017 Ag Media Summit we had the regular changing of the gavel for both the American Agricultural Editors Association as well as the Livestock Publications Council. I spoke with both of the new presidents for these organizations after their respective board meetings.
In this week's program I start out with Julie Deering, new president of the AAEA. Julie talks about the recent unveiling of a new logo and website for AAEA which is an outcome of organizational strategic planning.
The new AAEA- The Ag Communicators Network website is now live!
Here you will find a new and improved, easy to use, platform responsive website that includes all you need to know about AAEA. We invite you to visit the site and familiarize yourself with our new menu items, social media links, partners, and more.
We will continue to update and review this new website. Historic information on ageditors.com can still be accessed for a limited time and will be downloaded and archived thereafter.
We hope you enjoy the new website and welcome all feedback and concerns.
Listen to the program to hear more from Julie about the coming year for AAEA.
After talking with Julie I share my conversation with Cindy Cunningham, new president of the Livestock Publications Council. Cindy says the "basis of the LPC is working to build professionalism and build networking and build relationships among ag communicators."
Cindy says that a challenge moving forward is the changing way people are getting information and making sure members are able to communicate in ways their audience wants.
List in for more about the outlook for the new year for LPC.
I hope you enjoy the program and thank you for listening!