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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: Category: media
Aug 2, 2018

This week's program previews two events coming up starting this weekend. Cindy will be attending the Ag Media Summit while I am working at the Sturgis Motorcycle Rally in the Buffalo Chip Campground.

To start things off I visit with Robert White, Renewable Fuels Association, who talks about what to expect at what has become an annual educational program of activities in Sturgis, South Dakota.

Then I talk with Suzanne Steele, Assistant Director, Communications, The Ohio State University College of Food, Agricultural, and Environmental Sciences. Suzanne is currently the president of the Association of Communication Excellence. She will talk about ACE and their first time participation in the Ag Media Summit.

Jul 12, 2018

I'm pretty sure that most of you have been involved with an activity centered around a tailgate. That's part of why a new tv show is named, From the Tailgate.

In this week's program you're going to learn all about it. The show is hosted by Jamie Johansen, Honey Creek Media. You know her. Our Jamie. Well, Jamie started her own company during the time she was doing work for us and with her sister, Joanna, they have acquired a growing number of projects, including this one. Cindy and I can't tell you how proud we are of them and the work they do. We're still keeping the door open to collaborate on projects when we can.

So, let's learn about Jamie's show. The program starting airing a week ago on KOLZ, Ch. 27 Springfield, MO, Nexstar Media Group.

In this week's program we talk about how the show came about, what kinds of topics Jamie is covering and some of her philosophy about the need for this kind of programming. Jamie is putting her farming background to good use in her agricultural communications career! She is still raising cattle with her husband Kevin and is now having more time to spend with her daughter Harper who this week is showing cattle and pigs which are a first for Jamie.

You can watch the show each Sunday at 5:30pm and it is repeated Saturday at 5:30am and 9:30pm. The show will also be available online very soon.

 

Jul 5, 2018

Happy Independence Day week. This episode of the ZimmCast will introduce you to some other farm podcasters you may not be familiar with. If you are not subscribing to podcasts then get started. There are many really good programs and quite a few that have started recently.

In the program you'll hear The Raven Precision Podcast, the latest information on Raven precision technology; Pork Pod,  look at the hot topics in the pork industry; The Business of Agriculture Podcast, listen to Damian Mason's take on topics surrounding the business of food, fuel, and fiber, interviews with industry professionals, and other great original content.

Jul 27, 2017

During the 2017 Ag Media Summit we had the regular changing of the gavel for both the American Agricultural Editors Association as well as the Livestock Publications Council. I spoke with both of the new presidents for these organizations after their respective board meetings.

In this week's program I start out with Julie Deering, new president of the AAEA. Julie talks about the recent unveiling of a new logo and website for AAEA which is an outcome of organizational strategic planning.

The new AAEA- The Ag Communicators Network website is now live!

Here you will find a new and improved, easy to use, platform responsive website that includes all you need to know about AAEA. We invite you to visit the site and familiarize yourself with our new menu items, social media links, partners, and more.

We will continue to update and review this new website. Historic information on ageditors.com can still be accessed for a limited time and will be downloaded and archived thereafter.

We hope you enjoy the new website and welcome all feedback and concerns.

Listen to the program to hear more from Julie about the coming year for AAEA.

After talking with Julie I share my conversation with Cindy Cunningham, new president of the Livestock Publications Council. Cindy says the "basis of the LPC is working to build professionalism and build networking and build relationships among ag communicators."

Cindy says that a challenge moving forward is the changing way people are getting information and making sure members are able to communicate in ways their audience wants.

List in for more about the outlook for the new year for LPC.

I hope you enjoy the program and thank you for listening!

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