Leaders from General Mills, The Nature Conservancy, the Soil Health Institute and the Soil Health Partnership announce a collaborative effort to advance soil health on America's farms and ranches, paving the way for measurable economic and environmental gains for farmers, businesses and communities for generations to come.

Jamie Johansen interviews Wayne Honeycutt, President and CEO of the Soil Health Institute, about this effort.

Go Big. That's the theme of the 2017 Agri-Marketing Conference that will take place in Texas this month (26-28).

Each year I like to get a preview from the conference chair and this year that is John Deere's Jennifer Anderson. We spoke about the program which includes keynote speakers like Herm Edwards, breakout sessions that will be formatted in a creative new way this year and of course, the students and networking opportunities.

Matt talks with Chuck about AeroVironment's Quantix™ drone and AV Decision Support System™ (AV DSS) which has already been on display at World Ag Expo and National Farm Machinery Show. The product is expected to be available for commercial production and orders later this year.