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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: April, 2020
Apr 30, 2020

This week's program is part one of at least two that feature conversations with the leadership of agricultural media and marketing associations. This week I'm sharing conversations with the National Agri-Marketing Association and Jenny Pickett, the National Association of Farm Broadcasting and Tom Brand and the International Federation of Agricultural Journalists/Canadian Farm Writers with Hugh Maynard.

Each of these organizations has had to cancel or postpone important annual events and the staff has had to deal with that as well as looking at alternative communications methods and what plans look like going forward.

Feel free to let me know how your company or organization has been affected and what you're learning during this trying time.

That's the ZimmCast for this week. I hope you enjoy it and thanks for listening.

Apr 23, 2020

In this week's program we're going to learn about Calyxt, a plant science company, doing some very interesting work with new technology. I spoke with Calyxt CEO, Jim Blome, about the work they are doing. He focuses on the future of food and how the types of technology being developed at the company is creating new products to give farmers more options to meet today's consumer demands.

I hope you enjoy it and thank you for listening.

Apr 17, 2020

In this week's program I'm featuring a conversation with John Demerly, CEO, CommoditAg, about the new app they launched during Commodity Classic. That was the last on location meeting either of us attended and it seems like a lot longer ago than it really is!

John says the app provides the opportunity for agricultural producers and farmers to research and order products anytime, anywhere with their mobile devices. He says they have a growing line-up of products available and just announced a "free shipping" program for the first time for customers.

To download the app, go to the Apple App Store for iOS devices and the Google Play Store for Android devices. To learn more about CommoditAg, visit commoditag.com.

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