Hello and welcome to the ZimmCast. This is episode 673 since starting the podcast back in 2005. We’ve come a long way baby!

When I started the podcast and AgWired.com my target audience was the membership of the National Agri-Marketing Association. This program will focus on NAMA and specifically the annual Agri-Marketing Conference coming up in just over a month.

With me in this program is Greg Lammert, Corteva Agriscience who is chair of this year’s conference. Last year we had a virtual conference and this year we’re back to in-person. We start out the preview with the theme of this year’s conference, “Breaking New Ground.” From there we cover the keynote sessions, breakouts, Best of NAMA Awards, Connection Point and other networking opportunities.

If you have not registered the just click on this link to do so.

BTW. I will be attending and ZimmComm has a booth in the Connection Point. So, stop by and say hi. And while you are there please bid high on the NAMA Foundation silent auction. We’ve donated an Apple HomePod mini (grey) for your podcast listening pleasure.

So, that’s the ZimmCast for this week. Look us up on your favorites podcast platform. I hope you enjoy it and thank you for listening. 

Hello and welcome to the ZimmCast.

Carbon seems to be the big (C) buzzword lately. In the last couple weeks I’ve lost count of how many announcements I’ve received on this subject in my inbox. One of those was from Farmers Edge that announced the company’s new Smart Carbon program. You can find the announcement and more about this program on their website. This week’s program features a discussion with Wade Barnes, founder/CEO, Farmers Edge.

I asked Wade where things stand on the subject of carbon in farming today and how this new program will help customers become more profitable. For starters, the availability of the new program is in Canada and California. But that will change as farmers start generating high-quality carbon credits and buyers become more available to purchase carbon offsets as part of their strategy to become carbon neutral. Other factors come into play too, like carbon taxes. Wade sees a bright future for their Smart Carbon program.

That's the ZimmCast for this week. I hope you enjoyed it and thank you for listening.