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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: August, 2021
Aug 16, 2021

Hello and welcome to the ZimmCast. Last week I attended the Sturgis Motorcycle Rally, working primarily in the Buffalo Chip Campground with the Renewable Fuels Association. This is the 8th out of the last ten years I’ve had this opportunity. I get to work with a group of great people, creating content during the various sponsorship activities. It is both an educational as well as promotional effort.

The focus is on helping motorcycle riders understand the value and safety of using an E10 blend of ethanol and gas in their machines. All motorcycle manufacturers warranty this fuel.

Robert White, VP of Industry Relations for RFA, spearheads this project and has done so for all of the 13 years the organization has been involved with the Sturgis Rally. I talked to him about how things went this year as we were wrapping up the activities.

The Free Fuel Happy Hours on the Buffalo Chip property is the major component of RFA’s activities as bikers line up to fill their bikes with E10, 93 octane, fuel. It provides a great opportunity to talk one on one with bikers about ethanol and answer questions they may have. I spoke with several of the folks who came through and thought I’d share what they had to say.

RFA pumped more than 3,000 gallons of fuel during the four days of Free Fuel Happy Hours for three hours per day. 

So, that’s the ZimmCast for this week. Thank you for listening.

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