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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: 2024
Apr 29, 2024

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

Cindy and I celebrated our 20th anniversary of ZimmComm at the Agri-Marketing Conference in KC, MO. We got to see and talk to many of our friends and clients and talk about the “old” days and what we think is on the horizon. We’ve needed to make changes, go in different directions and learn new skills as so much has changed, most especially just before and through the pandemic years. We’re looking ahead to the future discussing some new ideas and making some changes once again. 

In the meantime, I’ll be on my annual retreat the end of the week and right on to Washington, DC for The Future of Food & Farming: The Modern Celebration of Ag on the National Mall, working with AEM. After that I’ll be on the road to the AgGateway Mid-Year Meeting in Des Moines, IA.

So, let’s dive in to this episode with Karl Harker, AWIS and Scot Benson, Nitrogen Pulse. These companies are cooperating on tools for farmers to better manage their nitrogen use, tied into weather data. You can learn more about it in our discussion.

That’s the ZimmCast for this week. I hope you enjoyed it and thank for listening.  

Apr 10, 2024

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

It’s almost time for the 2024 Agri-Marketing Conference that is put on by the National Agri-Marketing Association. ZimmComm will be there to celebrate our 20th anniversary in our Connection Point booth. We’ve got more to come on this when we get to the conference later this month.

In this episode I’m talking with Lori Kruger, Signal Theory, and Chair for the Agri-Marketing Conference committee. We’ll do a preview of what you’ll find. In case you haven’t registered it’s easy to go to the NAMA website and get it done.

So, that’s the ZimmCast for this week. I hope you enjoyed it and thank you for listening.

Apr 3, 2024

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

I started in a career of agricultural communications back in 1983 and in all these years it is amazing how much has changed. Technology has played a major role and that includes the ability today to easily communicate about agriculture everywhere in the world. Having said this I’m going to have a conversation with Dr. Owen Roberts. He is a good friend and we first met being involved at events of the International Federation of Agricultural Journalists. 

Owen Roberts, Ed.D.

Lecturer and Director, Dr. Jim Evans Agricultural Communications Initiative; Agricultural Leadership, Education and Communications program; College of Agricultural, Consumer and Environmental Sciences; University of Illinois at Urbana-Champaign 

He is also involved with a new initiative at the University of Illinois’s College of Agriculture. And that’s the subject of this podcast episode.

Plans have been made for a global center for food and agricultural communications and it is named after another good friend, Dr. James Evans. 

The James F. Evans Global Center for Food and Agricultural Communications

That’s the ZimmCast for this week. I hope you enjoy it and thank you for listening.

Mar 6, 2024

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

Once again I learned all about what’s new in the world of agribusiness for Syngenta during the Commodity Classic which was just held in Houston, TX. So this episode will feature interviews I did in the Syngenta booth. 

Between Cindy and myself this was our 7th conference of the year. You can find virtual newsrooms from them all on AgNewsWire.com. In there are photos and lots of interviews.

So, these are some interview I picked out to provide a good selection of topics from Syngenta: Eric Boeck, Regional Director North America Seeds at Syngenta; Liz Hunt, Sustainable & Responsible Business Head, Syngenta; Jim Shertzer, Head of Branded Marketing, Syngenta North America Seeds; Matt Dolch and Jared Benson, NK corn and soybean product managers; Kramer Farney, Golden Harvest head of marketing

Next on the AgriBlogging Highway Cindy will be at the ACE DC Fly-in. I will be at the Agri-Pulse Ag & Food Policy Summit and National Ag Day activities. Then we will both be at the Agri-Marketing Conference in Kansas City, MO with a booth in the Connection Point. We launched ZimmComm publicly at the 2004 Agri-Marketing Conference.

We are already celebrating 20 years since we created ZimmComm and “What a long, strange trip it's been.” BTW. I did see Grateful Dead live and in concert many, many years ago.

That’s the ZimmCast for now. I hope you enjoy it and thank you for listening.

Feb 28, 2024


A look at the Clean Fuels Conference and the National Ethanol Conference

Feb 12, 2024

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

The last two weeks have been hectic for the ZimmComm Team. I was in Orlando for CattleCon and I’m going to share some interviews from there in this episode. Then I was off to Ft. Worth for the Clean Fuels Conference while Cindy went to Scottsdale for the Crop Insurance and Reinsurance Bureau Annual Meeting. You can find virtual newsrooms for all of them on AgNewsWire.com. They contain links to the photo albums, interviews and selected session audio. We’ve got a break this week but a lot more on the schedule in the next couple months.

So, let’s get on with CattleCon. I’m going to share interviews with Todd Wilkinson, Past NCBA President;  Mark Eisele, NCBA President; Buck Wehrbein, NCBA President-Elect and Colin Woodall, CEO, NCBA.

Besides these CattleCon interviews there are many more that are separated as officers, staff, trade show and other interviews. Besides looking them up online you can also easily get them by subscribing to the ZimmComm Golden Mic Audio Podcast with your favorite platform.

That is the ZimmCast for now. I hope you enjoyed it and thank you for listening.

Jan 18, 2024

Welcome to the ZimmCast, I’m Chuck Zimmerman.

This week we’re going to get a preview of the new CattleCon. I love that name. It is new and perfect for the Cattle Industry Convention and NCBA Trade Show. In fact, CattleCon is the official new name. 

To learn all about what’s new and different with CattleCon I talked with Kristin Torres, Executive Director of Meetings and Events, NCBA.

CattleCon is where the beef industry meets! We’re Onward to Orlando from January 31 to February 2, 2024. At CattleCon, you'll discover a unique and comprehensive experience that brings together education, networking, business opportunities, advocacy, and fun for the whole family, all under one roof. Join us at CattleCon, the ultimate destination where the beef industry meets to learn, connect, grow, and enjoy. Registration for CattleCon24 is now open. Click here to register for the largest event in the cattle industry.

Thanks Kristin for walking us through the newly named event and some of the changes that attendees will find.

So, that’s the ZimmCast for this week. I hope you enjoy it and thank you listening.

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