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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: Category: Marketing
Oct 19, 2023

Hello and welcome to the ZimmCast. 

In this episode we’re going to learn about special sale of agriculture focused website domains being sold by Dave Larson of Larson Ent. LLC. There are a number of categories and I’ll let him tell you about what is available.

After that I’m going to share my wrap-up interview of the 2023 NAMA Fall Conference with John Rozum, AEM and current President of NAMA. It was a well attended and successful conference.

I’ll be in the woods starting this weekend for a few days for my annual deer hunt and I’m looking forward to getting some more venison in the freezer. Can’t wait.

That’s the ZimmCast for this week. I hope you enjoyed it and thank you for listening.

Oct 17, 2022

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

We’re reached another milestone. This is episode 700 of the podcast that started back at the beginning of 2005. You can find them all on AgWired.com by searching the category link for the ZimmCast. 

This week I’m going to share a few interviews from my week last week in Minneapolis. First was the NAMA Fall Conference followed by the Export Exchange. First we’ll hear from Matt Coniglio, Farm Progress, and chair of the NAMA Foundation. Next up is Brian Torrey, John Deere, who is the chair for the 2023 Agri-Marketing Conference which will take place in St. Louis next April. He provides a little look ahead for that.

After the NAMA Fall Conference I changed hotels for the Export Exchange which is an opportunity for foreign grain buyers to come visit with farmers, agribusiness companies and the U.S. Grains Council, Renewable Fuels Association and Growth Energy, who partner to put the even on. First up is Ryan LeGrand, U.S. Grains Council President/CEO. Next Ann Lewis of the RFA provides current numbers for the exports of U.S. ethanol and dried distillers grains.

It was a busy week in Minneapolis but later this week I’ll be in the Georgia woods hunting deer. Looking forward to a little R&R.

That’s the ZimmCast for this week. I hope you enjoy it and thank you for listening.

Mar 30, 2022

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

Trips on the agriblogging highway continue with the Agri-Marketing Conference coming up next week. After that conference it will be on to Lexington, KY for the Alltech ONE Conference in May. 

ZimmComm will be exhibiting in the Connection Point at the Agri-Marketing Conference once again, in booth 201. The ZimmComm Golden Mic will be there to conduct interviews with attendees. All you have to do is stop by and we can chat about what is new in the world of agribusiness with you. You can also stop by to enter a drawing for a blue Apple HomePod mini while you’re at it.

To get a preview of this year’s NAMA conference I’m sharing a conversation with Tom Posta, Bader Rutter, who is Chair of this year’s event.

Apr 22, 2021

Hello and welcome to the ZimmCast, I’m Chuck Zimmerman.

Happy Earth Day. This episode is being produced on the 2021 Earth Day and I’ve lost count of all the messages in my inbox or social media feeds as ag and food companies use the opportunity to bring focus to their efforts on caring for our environment. Agriculture has a lot to offer in the discussion on climate which has ramped up to a fever pitch under the new administration in Washington, DC.

So, let’s move on to this week’s program in which I have a conversation with Cameron Camfield, founder and CEO of Stratovation Group. Cam has lots of energy as you’ll hear in our discussion and he’s got it focused on working for his clients.

That’s the ZimmCast for this week. In case you didn’t know it you can find more podcast we produce in all your favorite podcast apps. That includes the Golden ZimmComm Mic Podcast, the Ethanol Report and the Daugherty Water for Food Podcast.

I hope you enjoy them and thank you for listening.

Aug 17, 2020

Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing.

The #NAMA20 is a wrap and it was a great show. If you are registered you can still go back and watch presentations. You can also still visit the Connection Point and say hi to those of us with a booth. You can also visit our virtual newsroom on AgNewsWire to see some images from the conference and hear from NAMA Sustaining Sponsors.

In this week’s program we’re feature some more of the sustaining partners of the National Agri-Marketing Association. You’ll hear from David Lazarenko, Think Shift; Dustin Johansen, OBP and Marty Wolske, Meredith Agrimedia. They will talk about their organizations and why they support the work of NAMA.

So, that’s the ZimmCast for this week. I hope you enjoy it and thank you for listening. 

Aug 10, 2020

Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what’s new, with a focus on agricultural marketing.

It is 2020 Virtual Agri-Marketing Conference week and this week's program will feature some more of the sustaining partners of the National Agri-Marketing Association. You'll hear from Scott McClure, Brighton; Matt Herman, DTN/The Progress Farmer and Tom Brand, NAFB. They will talk about their organizations and why they support the work of NAMA. I'll have a virtual newsroom available on AgNewsWire.com with all the interviews and more starting tomorrow morning.

Stop and see ZimmComm in the Connection Point in the virtual conference. We'd love to see you.

This week also includes some virtual work we're doing for the Renewable Fuels Association for their annual educational/promotional sponsorship at the Sturgis Motorcycle Rally and the Buffalo Chip Campground. Bikers will have Free Fuel Happy Hours once again. Keep an eye on AgWired and AgNewsWire for more from there.

So, that's the ZimmCast for this week. I hope you enjoy it and thank you for listening.

Jul 31, 2020

Hello and welcome to the ZimmCast. 

In this week's program you'll hear from Marvin Kokes, Senior VP of Corporate Relations, NCBA. We talk about this week's Cattle Industry Summer Business Meeting and the virtual ag newsroom we created on AgNewsWire.

From there I share a few more of my conversations with sustaining partners of the National Agri-Marketing Association. You'll hear from Curt Blades, Senior VP, Agricultural Services, Association of Equipment Manufacturers; Laurie Fleck, President/CEO, FLM/Harvest and Laurel Caes, Public Relations Manager, North America, John Deere. I'll have more to come in future episodes.

BTW. If you haven't registered for the Virtual Agri-Marketing Conference you can still do so at NAMA.org.

I hope you enjoy it and thank you for listening.

Jul 23, 2020

Hello and welcome to the ZimmCast.

This week's program provides a preview of the Virtual Agri-Marketing Conference which will be held August 11-13. Conference Chair Rebecca Ivey, Case IH, gives us a preview of the program. 

Following that I'm sharing conversations with several of the NAMA Sustaining Partners starting with Susan Rhode, Farm Journal, followed by Doug Reynolds, Corteva Agriscience and then Amy Bradford, GROWMARK. They talk about their companies, how they've dealt with the effects of the pandemic and why they support NAMA. I will be featuring more of these in future episodes of the ZimmCast.

So, that's the ZimmCast for this week. I hope you enjoy it and thank you for listening.

Jan 5, 2020

Hello and welcome to the ZimmCast. In this week's program my poor laryngitis recovering voice takes a look back at 2019 with a list of the top posts on AgWired and some statistics about photos, audio and video.

I also share an excerpt of an interview that was produced in October of 2019 and had the highest number of downloads. It was an interview I did with Geoff Cooper, Renewable Fuels Association. Next I shared an end of the year interview Cindy did at the last event we attended, the 2019 ASTA CSS and Seed Trade Expo. Cindy interviewed ASTA President/CEO, Andy Lavigne, about the event.

If you’re interested in becoming a sponsor of the ZimmCast, want to suggest a topic, need help producing a podcast, then please let me know. I’m AgriBlogger on Twitter or just email chuck@zimmcomm.biz.

That’s the ZimmCast for this week. I hope you’ve enjoyed it and thank you for listening.

Oct 28, 2019

In this week's program I have a conversation with Sharlet Teigen, CEO, Demeter Communications. Sharlet talks about the start of the company and the challenges she and the team had to overcome. For her it began with a major move from Chicago to rural Montana.

Cindy and I have known Sharlet for many years so we also do some reminiscing about how we did agricultural marketing and communications work "way back when."

Sharlet asks me questions during the conversation, one of which includes the origin of the name Demeter. I won't spoil it if you don't know it but it's toward the end of the program.

I hope you enjoy this episode of the ZimmCast and thank you for listening.

BTW. Feel free to contact me if you have ideas or suggestions for a future program. I'm always open to what would be of interest.

Sep 10, 2019

In this week's program we'll get a preview of the 2019 National Agri-Marketing Association Fall Conference. Conference committee chair, Brittany Phillips, Brighton Agency, talks us through the program and activities.

Registration is available on the NAMA website with the early registration deadline of September 16. The hotel is the Ritz Carlton in St. Louis. 

The program starts on Monday with a tour organized by the Gateway NAMA Chapter, which I am a past-president of. I'm sure they'll do an awesome job. After a welcome reception that night the sessions get underway on Tuesday and the program ends mid day Wednesday.

I hope to see you there. Thank you for listening.

Apr 18, 2019

This week's program features interviews that Cindy and I did during the 2019 Agri-Marketing Conference in Kansas City. The Golden ZimmComm Microphone got a workout!

At the beginning of this episode you can hear from Sheri Seger, DTN/The Progressive Farmer, outgoing NAMA President and Scott McClure, Brighton, incoming NAMA President. After that I'm sharing the other interviews we did in our Connection Point booth.

We offered free Golden Mic Interviews to whoever stopped by and had quite a few take us up on the offer. You may know some of them and if not, you'll get to meet them now.

I hope you enjoy it and thank you for listening.

Apr 1, 2019

In this week's program I visit with Susan Hunyor, DTN/The Progressive Farmer, who is the Chair of the Agri-Marketing Conference Committee. This is the annual conference of the National Agri-Marketing Association (NAMA). Susan walks us through a preview of the program for this year's conference. 

ZimmComm is celebrating 15 years and will be having fun in the Connection Point, Booth 312. The Golden ZimmComm Microphones will be set up to conduct interviews with attendees. It's an opportunity to tell us about your company or organization and we'll publish them into the virtual ag newsroom for the conference on AgNewsWire.com.

When you visit us you can enter to win a flex Portable, Universal Keyboard & Detachable Stand. We have donated a special Beats Pill+ to the NAMA Foundation Silent Auction too. The winning bidder will be able to select colors for the bluetooth speaker and we'll order it to be delivered direct to them.

It's going to be a great conference and we hope to see you there.

Thank you for listening.

Jan 21, 2019

Besides some of the reach numbers from the AgWired channels and downloads of ZimmComm audio this week's program features Dr. Fred Moore, BASF, from their 2019 APT Summit and then Kevin Skunes, NCBA, talking about the 2019 Soil Health Summit.

Dec 3, 2018

Once again ZimmComm worked with ARA to produce a virtual ag newsroom via our AgNewsWire service and you can find it on AgNewsWire.com.

So, in this week’s program I want to share a couple of interviews I hope you’ll enjoy. The first one is with Melisa Augusto, ARA’s Director of Communications and Marketing.

One of the key sponsors of the ARA conference and expo is FMC. The company sponsored the charging station for all our mobile devices with a place to sit down and relax. I met several FMC representatives which included Christina Coen, FMC’s North America Marketing Director. We talked about what she is doing and a major marketing project she oversees.

 

Sep 21, 2018

This week's program features interviews with Melanie Rice, Brownfield Ag News, who is the Chair of the NAMA Fall Conference committee; Jerry Gennaria, Brighton Agency, recipient of the PDA for Excellence in Marketing Communications; John Robinson, NCBA, recipient of the PDA for Excellence in Public Relations and Laurie Fleck, newly appointed President/CEO of FLM Harvest.

Jun 28, 2018

In this week's program you'll hear mostly from Cindy and the people she interviewed recently. So, let's get started by thanking our sponsor, GROWMARK, Locally Owned, Globally Strong.

First up will be an interview Cindy did with American Egg Board Marketing Communications Manager Marc Dresner. They discuss the AEB's eggciting promotional sponsorship of Disney-Pixar’s “Incredibles 2” that has audiences scrambling for new “How Do You Like Your Eggs?” recipes reflecting each of the film’s character’s unique personality or super power. The film has made the Incredible Egg into a nutrition super hero!

Then you'll get to meet Erin Fitzgerald, the new CEO of the U.S. Farmers & Ranchers Alliance. Fitzgerald previously served as Senior Vice President, Global Sustainability for the Innovation Center for U.S. Dairy®, a part of Dairy Management Inc. (DMI).

May 17, 2018

In this week's program you will hear:

  • Interview with Marina Menendez, Distillery Madison
  • Interview with Diane Riley/Brenda, Kondex
  • Interview with Chuck Spencer, GROWMARK
  • USDA story on Precision Ag Advancement

We have new members of the #GoldenMic Club, some discussion on sustainability as it relates to the Conservation Title of the Farm Bill and comments from ag equipment companies about the advancement of precision ag.

May 9, 2018

In this week's program Chuck is sharing some podcasts that you might find interesting.  Maybe even worth subscribing to?

Thinks start out with our own The Ethanol Report, sponsored by the Renewable Fuels Association.  In it Cindy talks with RFA CEO Bob Dinneen about the latest RFS news which has a big impact on rural American and agriculture in general.

Then Beltway Beef is showcased, the podcast of the National Cattlemens Beef Association.  This episode, hosted by Ed Frank, features NCBA's Ashley McDonald talking about the U.S. Roundtable for Sustainable Beef's release of its National Framework for Beef Sustainability.

Next up is Chase Adams, former farm broadcaster (you can tell from that voice!) hosting the ASI Sheepcast with Kay Johnson Smith, Executive Director of the Animal Agriculture Alliance. For over 30 years, the Alliance has been on the front lines of ensuring consumers and customers are correctly informed on how food and fiber is produced by America's sheep and livestock producers.

Not exactly a podcast but produced regular nonetheless is Ed Czerwein's Weekly Box Beef Report. The Choice cutout is following the normal grilling season rally helped by rib and loin primal products.

And finally you'll hear a teaser for the new AAEA The Agricultural Communicators Network, Ag Comm Network Podcast.

May 2, 2018

In this week's program I'm featuring some new members of the #GoldenMic Club.  These folks got their first opportunity to be interviewed with one of our Golden ZimmComm Microphones during the Agri-Marketing Conference.

Featured are Curt Dennison, Curt Dennison Photography; Daniel Lamoureux, LaTerre and Jeffrey Ross, Ross Creative Works.  I visited with Curt while Jamie did with Daniel and Jeffrey.

If you would like to join the club or schedule the Golden ZimmComm Microphone at your event please contact me. I'll offer ideas for how we can amplify your marketing campaigns.

Apr 27, 2018

This week's program includes two #GoldenMic interviews from #NAMA18 (Agri-Marketing Conference).  Featured are Matt Wetterson, Kayla Portwood and Melissa Williams with GROWMARK. Matt talks about his responsibilities with GROWMARK and challenges and opportunities. Kayla and Melissa talk about Ag Careers and how important reaching out to young people who want to work in the industry is to GROWMARK.

You'll also hear a conversation I had with Bill Moffit, Ayrstone Productivity.  The company has announced a new product for rural and farm wifi connectivity that has been designed to meet growing needs for being able to stream higher bandwidth digital content over a wide area.  We use an Ayrstone Ayrmesh wifi network system here at ZimmComm World Headquarters and I can testify to how solid and simple this product is.

I hope you enjoy it and thank you for listening.

Apr 19, 2018

During the Agri-Marketing Conference the ZimmComm Team welcomed new people to the #GoldenMic Club.  In our Connection Point booth we were set up to record interviews with attendees and I'm featuring a few of them in this week's program and in weeks to come.

This week you'll hear Jamie Johansen interview:

Stephanie Stalans, Helena Agri-Enterprises

University of Wisconsin, Madison NAMA Chapter - Student Marketing Competition winner

Andy Atzenweiler, Missour Beef Cattleman

Jeffrey Gocel, a+e Networks

I hope you enjoy it and thank you for listening.

Jan 5, 2018

In this episode Chuck sits down with Tom to talk about shared experiences working projects together for more than a decade, including having just conducted media training for the Minnesota Soybean leadership.

Sep 12, 2017

This week's ZimmCast continues my series visiting with farm organization Directors of Communications. At the Farm Progress Show I sat down with Caitlin Eannello, National Association of Wheat Growers, to talk about her career choice and what the challenges of the job are.

Caitlin does not have a farm background but does have a passion to help farmers and a love of food! Prior to joining NAWG she worked with BIO, the Biotech Innovation Organization, and that set her up for the transition to her current job.

As an added bonus in this program I'm including an example of Caitlin's work. She set me up to interview the NAWG President, David Schemm, a Kansas farmer. David has been touring areas where wheat growers are suffering from drought conditions and we talk about their need for a new farm bill that takes into consideration resources to help them like crop insurance.

Both Caitlin and David are now members of the #GoldenMic Club. When will it be your turn?

I hope you enjoy the program and thank you for listening!

Aug 9, 2017

The Legendary Buffalo Chip near Sturgis, SD is packed again for the 2017 Sturgis Motorcycle Rally. The Chip now has a permanent self serve fuel dispenser which pumps a 93 octane E10 blend which Rod “Woody” Woodruff, owner of The Chip, describes as jet fuel for motorcycles. During the event the dispenser is the site of Free Fuel Happy Hours, 1-4pm, Tuesday – Thursday.

For several years now the Renewable Fuels Association has been a sponsor at The Chip and has used this free giveaway of fuel to bikers as an educational and promotional opportunity. In this week’s program I not only talk with Woody as he pulled up to be first in line to fill his tank but also Robert White with RFA. They talk about the opportunity and what it means to everyone involved.

I hope you enjoy the program and thank you for listening!

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