Hello and welcome to the ZimmCast.
This week’s program is part two of a series featuring conversations with the leadership of agricultural media and marketing associations. This week I’m sharing conversations with Samantha Kilgore, AAEA, The Agricultural Communicators Network, Lindsay Graber Runft, Livestock Publications Council and Kristy Mach/John Blue, Agricultural Relations Council.
Each of these organizations has had to cancel or postpone important annual events and the staff has had to deal with that as well as looking at alternative communications methods and what plans look like going forward. Learn how they've handles things and hear some good ideas and suggestions as well.
How has your company or organization has been affected and what are you learning during this trying time? Let me know.
In this week's program you'll hear Cindy share news and information from the National Biodiesel Conference and some of the interviews and audio we produced which was used on the Biodiesel Conference Blog.
Then I provide some examples of how well content we produce for virtual newsrooms performs on our AgNewsWire website. This would include audio downloads, ad impressions, social media engagement and impressions and of course, our photos.
Please contact me if you would like to learn more or receive a custom quote for how we can work with your company or organization to create meaningful content to amplify your communications & marketing efforts.
In this edition of the ZimmCast, you will hear from some of the many voices at #FPS19, including Show Manager Matt Jungmann, BASF External Communications Manager Casey Allen, Agriculture Secretary Sonny Perdue, President Donald J. Trump, National Corn Growers Association 1st VP Kevin Ross, and National Hemp Association executive director Erica Stark.
BASF is in high cotton since the acquisition of Stoneville and Fiber Max as a result of the Bayer-Monsanto deal, as well as soybean varieties such as Credenz and Liberty Link. This is a new field for BASF but along with the brands came many specialists from Bayer who know the products well.
Over the past month, Chuck has been to several field days and events spotlighting the BASF cotton and soybean brands so we are featuring some of the interviews he has done in this ZimmCast.
The person who has been in charge of these events is Rachel Walters, Cottonseed Marketing Manager for BASF.
The first field day he attended was in Louisiana, where he talked with Jerry Ford, regional seed lead for the South Delta region.
At that same field day, regional agronomist Kyle Fontenot (fon-ten-no) talked about some of the hot cotton and soybean varieties BASF is excited about.
The annual Celebrate Cotton Texas Tech football game, which has been an annual event for years to spotlight FiberMax and Stoneville cotton, helped to introduce the new owners of the brands to a larger audience. Monty Christian, Head of Global Cottonseed for BASF, was previously with Bayer and has always looked forward to the celebrate cotton event.
During a field day in Marion Arkansas, BASF regional seed lead Lance Rochelle talked about their commitment to the cotton industry.
BASF just held a big field day in Lubbock Texas with hundreds of growers and retailers. US Agronomic Services Manager Steve Nichols talks about the experience of the agronomic team that BASF has in place for their new portfolio.
In addition to talking with cotton farmers and retailers, the company is also getting acquainted with buyers who are looking for sustainability in the cotton they source for clothing. Chuck talked with Malin Westfall, U.S. Cotton Lead for BASF, during a field day in Lubbock Texas about the E3 initiative that came with the Bayer cotton business.
The 20th annual Ag Media Summit was held Aug 5-8, 2018 in Scottsdale, AZ. This year the Association for Communication Excellence (ACE) in Agriculture, Natural Resources and Life and Human Sciences joined the American Agricultural Editors’ Association, Livestock Publications Council and the Connectiv Agri-Media Committee.
In this ZimmCast, we hear from outgoing AAEA president Julie Deering, FMC product development manager Brent Jacobson, Cyndee Smiley with John Deere, AMVAC director of portfolio management and marketing communications Neil DeStefano, and Tracy Mack, GROWMARK Director of Supply Chain Optimization and Logistics
Interviews on biodiesel with Willie Nelson in 2006, USDA Deputy Secretary Steve Censky, National Biodiesel Board CEO Donnell Rehagen, and former NBB CEO Kenlon Johannes. Also, interviews from the John Deere Developers conference and 4th Soil Health summit
During the Alltech Ideas Conference in Lexington, KY Cindy interviewed several of the leaders of the International Federation of Agricultural Journalists who were attending. Listen in to hear their thoughts from the Alltech ONE17.
The National Agri-Marketing Association (NAMA) is celebrating 60 years as a professional organization dedicated to the business of agricultural marketing. Lynn Henderson with Agri-Marketing Magazine has been involved with NAMA for the last 41 of those 60 years so we sat down with him at the recent annual conference to hear some of the history of the organization and how it has grown.
Interview with National Agri-Marketing Association (NAMA) outgoing president Matt Coniglio of Penton Agriculture/Farm Progress, and incoming NAMA president, Amy Bradford of GROWMARK.
If you are planning your future, you should know that careers in agribusiness have never been more exciting or important. This podcast series features host Sara Steever interviewing women leaders in agribusiness to learn their secrets of success. “I’ll guarantee that every episode has the power to change how you see yourself now, and how you can move into your future,” says Steever.