Info

ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
RSS Feed Subscribe in Apple Podcasts
ZimmCast
2020
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December
November
October
September
August
July
June
May
April
March
February
January


2013
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jul 31, 2020

Hello and welcome to the ZimmCast. 

In this week's program you'll hear from Marvin Kokes, Senior VP of Corporate Relations, NCBA. We talk about this week's Cattle Industry Summer Business Meeting and the virtual ag newsroom we created on AgNewsWire.

From there I share a few more of my conversations with sustaining partners of the National Agri-Marketing Association. You'll hear from Curt Blades, Senior VP, Agricultural Services, Association of Equipment Manufacturers; Laurie Fleck, President/CEO, FLM/Harvest and Laurel Caes, Public Relations Manager, North America, John Deere. I'll have more to come in future episodes.

BTW. If you haven't registered for the Virtual Agri-Marketing Conference you can still do so at NAMA.org.

I hope you enjoy it and thank you for listening.

Jul 23, 2020

Hello and welcome to the ZimmCast.

This week's program provides a preview of the Virtual Agri-Marketing Conference which will be held August 11-13. Conference Chair Rebecca Ivey, Case IH, gives us a preview of the program. 

Following that I'm sharing conversations with several of the NAMA Sustaining Partners starting with Susan Rhode, Farm Journal, followed by Doug Reynolds, Corteva Agriscience and then Amy Bradford, GROWMARK. They talk about their companies, how they've dealt with the effects of the pandemic and why they support NAMA. I will be featuring more of these in future episodes of the ZimmCast.

So, that's the ZimmCast for this week. I hope you enjoy it and thank you for listening.

Jul 16, 2020

Hello and welcome to the ZimmCast.

In this week's episode I talk with Chris Clayton, Ag Policy Editor, DTN/The Progressive Farmer, who is the Steering Committee Chair for Ag Media Summit. The event was postponed to November 14-18 in Kansas City. The conference hotel is the Loews Kansas City Hotel which is brand new and looks fabulous.

Chris says the program is coming together and companies that would like to be a sponsor and have a booth in the InfoExpo trade show can find more details on that on the website. He's encouraging people to register. In fact, here's an excerpt from a column he just wrote about that.

"On Friday, though, I placed a bet for four months out. I registered for the Ag Media Summit, now slated for Nov. 14-18 in Kansas City. I'm making a bet that we're going to get this thing figured out, much like the businesses that have reopened, the colleges bringing in students, like my son, and the schools that are reopening, like the one my daughter attends and the one where my wife is a librarian.

I am looking forward to having a drink with Chuck or Mike. I am looking forward to recharging my writing neutral network through a tip or insight from a writing coach. I'm going to make it a point to meet and thank everyone who sponsors AMS. And I'm looking forward to congratulating and thanking the professionals who are working with us to make AMS a success regardless of any challenges we face."

You can register now right here.

That's the ZimmCast for this week. I hope you enjoyed it and thank you for listening.

Jun 25, 2020

Hello and welcome to the ZimmCast, featuring weekly interviews with agribusiness industry leaders and all about what's new, with a focus on agricultural marketing.

This week we’re going to hear from someone whose goal is to bridge rural and urban America. You probably have heard of him. Maybe you haven’t. But in this week's program I'm sharing a conversation with Trent Loos, Loos Tales, Rural Route and more.

We also ramble around on some other topics like Impossible Foods and virtual events. So, that's the ZimmCast for this week. I hope you enjoyed it and thank you for listening.

Jun 8, 2020
Hello and welcome to the ZimmCast. 
 
In this week's program I'm sharing a conversation with Gil Gullickson, Crops Technology Editor for Successful Farming magazine/Agriculture.com. We talk about the 100 year celebration of the AAEA, The Agricultural Communicators Network. We also talk about this year's Ag Media Summit which has been moved to November.
 
Let's all hope that we're closer to "normal" by that time. If not, I hope to help create virtual content for AAEA to help with our milestone celebration.
 
That's the ZimmCast for this week. I hope you enjoyed it and thank you for listening.
May 26, 2020

This week's program provides a wrap-up of the Alltech ONE Virtual Experience. This virtual experience took place throughout the week with daily keynote speakers and focus sessions and more. All of this was available on-demand and still is. In fact, you can still register and new content will be made available each month until the 2021 event.

In the program I talk with Dr. Mark Lyons, Alltech President/CEO, who provides a summary of how the event unfolded and some key takeaways. I also share my interview with event keynoter, Dr. Frank Mitloehner, UC-Davis, who spoke on Clearing the Air: Debunking the Myths of Agriculture.

The Alltech ONE Virtual Experience provides a template for how engaging and entertaining a virtual conference can be. Please feel free to check it out.

May 14, 2020

Hello and welcome to the ZimmCast.

This week I’m sharing a conversation with Erika Osmundson, Director of Marketing and Communications, AgCareers.com. Erika and I talk about how the pandemic situation has affected job seekers and ag companies looking for employees. I really appreciate her time and outlook for people who would like to work in the ag industry and the companies looking for people right now.

Here’s to a near term future when things do get back to normal! 

That’s the ZimmCast for this week. I hope you’ve enjoyed it and thank you for listening.

May 7, 2020

Hello and welcome to the ZimmCast.

This week’s program is part two of a series featuring conversations with the leadership of agricultural media and marketing associations. This week I’m sharing conversations with Samantha Kilgore, AAEA, The Agricultural Communicators Network, Lindsay Graber Runft, Livestock Publications Council and Kristy Mach/John Blue, Agricultural Relations Council.

Each of these organizations has had to cancel or postpone important annual events and the staff has had to deal with that as well as looking at alternative communications methods and what plans look like going forward. Learn how they've handles things and hear some good ideas and suggestions as well.

How has your company or organization has been affected and what are you learning during this trying time? Let me know.

Apr 30, 2020

This week's program is part one of at least two that feature conversations with the leadership of agricultural media and marketing associations. This week I'm sharing conversations with the National Agri-Marketing Association and Jenny Pickett, the National Association of Farm Broadcasting and Tom Brand and the International Federation of Agricultural Journalists/Canadian Farm Writers with Hugh Maynard.

Each of these organizations has had to cancel or postpone important annual events and the staff has had to deal with that as well as looking at alternative communications methods and what plans look like going forward.

Feel free to let me know how your company or organization has been affected and what you're learning during this trying time.

That's the ZimmCast for this week. I hope you enjoy it and thanks for listening.

Apr 23, 2020

In this week's program we're going to learn about Calyxt, a plant science company, doing some very interesting work with new technology. I spoke with Calyxt CEO, Jim Blome, about the work they are doing. He focuses on the future of food and how the types of technology being developed at the company is creating new products to give farmers more options to meet today's consumer demands.

I hope you enjoy it and thank you for listening.

Apr 17, 2020

In this week's program I'm featuring a conversation with John Demerly, CEO, CommoditAg, about the new app they launched during Commodity Classic. That was the last on location meeting either of us attended and it seems like a lot longer ago than it really is!

John says the app provides the opportunity for agricultural producers and farmers to research and order products anytime, anywhere with their mobile devices. He says they have a growing line-up of products available and just announced a "free shipping" program for the first time for customers.

To download the app, go to the Apple App Store for iOS devices and the Google Play Store for Android devices. To learn more about CommoditAg, visit commoditag.com.

Mar 27, 2020

In this week's program I'm sharing a conversation with Aidan Connelly, CEO, Cainthus. It has been quite some time since we've had this opportunity. We set a convenient time for each of us since he was in Ireland and I am here in the U.S.

During my conversation with Aidan we talk about the work Cainthus does and he provides his thoughts on the current COVID-19 problem. We also talk about the value of podcasts, especially in light of the difficulty for travel right now.

I'm also going to share the first episode of a new podcast series we're producing - Field Notes from Koch Agronomic Services. It debuted Wednesday and will be produced monthly moving ahead. The topic of the first show is Understanding Nitrogen and includes experts, Tim Laatsch, technical agronomy manager, and Michael Berry, director of brand expansion.

I hope you enjoy it and thank you for listening.

Mar 17, 2020

Hello and welcome to the ZimmCast.

In this crazy pandemic panicked world I think we need a dose of normalcy. Don't you? Well, listening to a good podcast fits the bill IMO.

First though, I just want to say that ZimmComm is committed to be ready, willing and able to find creative solutions for your agricultural marketing and communications needs. 

It’s a challenging time to make marketing decisions due to the uncertainties with the global virus situation. Cindy and I are working with clients on "virtual" content projects like podcasts, releases and more. These are channels that don’t require travel! And these are services and skills we’ve honed since starting this company 16 years ago and an additional over 20 years of experience working in agricultural communications, mostly farm radio.

We know how tight budgets are, so these services are priced to work within yours. I’m available at your convenience to discuss how we can help you maximize your marketing dollars. Feel free to call or email.

So, back to this week's program feature. I'm sharing a conversation I just had with Mark Stock, co-founder of BigIron Realty. He's a farmer, auctioneer and investor and has a keen awareness as to the farmer’s perspective. Mark discusses the best strategies for buying, selling or using farmland to raise capital.

Some of the topic we cover include, strategies and what buyers need to know when purchasing farmland and property tax rules to explore and other ways farmers can use their land to generate revenue. These can included selling hunting rights, leasing land to other farmers and strategies for retiring farmers who want to profit from their land.

I hope you enjoy it and thank you for listening.

 

Mar 2, 2020

This week's program features a roundtable discussion I had during Commodity Classic in San Antonio, TX. I sat down with the CEO's of several Farm Credit associations: Aaron Johnson, Farm Credit Illinois, Bill Johnson, Farm Credit Mid America and Mark Jensen, Farm Credit Services of America (FCSAmerica) and Frontier Farm Credit.

Our topic was Volatility and how it is reshaping risk and financial management. We talked about how farmers are doing now in light of the volatility of the last year which includes weather extremes, disease and political uncertainty.

You'll hear these leaders talk about the short-term outlook and then looking ahead long-term with ideas about critical strategies for the future and what services Farm Credit can offer.

That's the ZimmCast for this week. I hope you enjoy it and thank you for listening.

Feb 20, 2020

In this week's program I'm sharing an interview Cindy did with RFA Senior Advisor, Bob Dinneen, who reflects on the 25 years of the National Ethanol Conference. I'm also sharing an interview I did at the conference with Kenny Hauk, Hauk Designs. Kenny built a custom Jeep Wrangler that runs on E85. It is a monster machine and will be touring the country with RFA. You can watch Kenny's show, Hauk Machines, on Amazon Prime to see the project in 2019 episodes.

I hope you enjoy it and thank you for listening.

Feb 13, 2020

In this week's program I talk about the whole concept of being an industry influencer on social media before sharing an interview with Trent Johnson, Owner, Greeley Hat Works. I met Trent in the NCBA Trade Show and learned a lot about hats.

There is a difference between western and cowboy hats and Trent explains why. He talks about the value of custom fitting a hat and how to take care of them. He also shares some stories of his experiences over the years making hats for movies and even for the military. He even took my measurements for a hat that might just work for this agriblogging photographer that has a big old flash on top of his camera!

I hope you enjoy it and thank you for listening.

Jan 30, 2020

In this week's program you'll hear Cindy share news and information from the National Biodiesel Conference and some of the interviews and audio we produced which was used on the Biodiesel Conference Blog.

Then I provide some examples of how well content we produce for virtual newsrooms performs on our AgNewsWire website. This would include audio downloads, ad impressions, social media engagement and impressions and of course, our photos.

Please contact me if you would like to learn more or receive a custom quote for how we can work with your company or organization to create meaningful content to amplify your communications & marketing efforts.

Jan 20, 2020

This week's program includes several interviews I did at the inaugural Heart of American Agricultural Hemp Classic in Independence, MO. The event was organized by the Missouri Hemp Association.

Farmers have a lot of questions about hemp and in the interviews you will hear from presenters and farmers who have some answers. You can find a lot more in our virtual ag newsroom on AgNewsWire too.

So, in this episode you'll hear from: Joe Zahner, Counsel, Missouri Hemp Association; James Bennett, Yeoman; Luke Poindexter, MoCan Extracts and Bill Cook, Executive Director, Missouri Hemp Association.

At the end of the program I take a look ahead at the National Biodiesel Conference taking place this week in Tampa, FL. Cindy and will be there for the 15th year producing content for the Biodiesel Conference Blog!

Jan 5, 2020

Hello and welcome to the ZimmCast. In this week's program my poor laryngitis recovering voice takes a look back at 2019 with a list of the top posts on AgWired and some statistics about photos, audio and video.

I also share an excerpt of an interview that was produced in October of 2019 and had the highest number of downloads. It was an interview I did with Geoff Cooper, Renewable Fuels Association. Next I shared an end of the year interview Cindy did at the last event we attended, the 2019 ASTA CSS and Seed Trade Expo. Cindy interviewed ASTA President/CEO, Andy Lavigne, about the event.

If you’re interested in becoming a sponsor of the ZimmCast, want to suggest a topic, need help producing a podcast, then please let me know. I’m AgriBlogger on Twitter or just email chuck@zimmcomm.biz.

That’s the ZimmCast for this week. I hope you’ve enjoyed it and thank you for listening.

Dec 9, 2019

In this week's program I spoke with the leadership of the Agricultural Retailers Association (ARA). 

In the program you'll hear from past Chair, Troy Johnson, Wilbur-Ellis, as he talks about his term leading the board. Then next up will be Rod Wells, GROWMARK, new Chair for ARA, as he talks about his outlook and plans for the coming two years. Then finally, I talked with Daren Coppock, ARA CEO, about how this year's conference went.

You can find  a lot more interviews, audio and photos from the conference in our AgNewsWire virtual ag newsroom.

Dec 2, 2019

In this week's program you can hear Cindy talk with Wayne Gale, Stokes Seeds and Chairman of the American Seed Trade Association. I then talk with Bill Cook, Executive Director of the Missouri Hemp Association about their inaugural Heart of America Agricultural Hemp Classic.

Wayne talks about hemp because it is a topic many members of ASTA have been asking about. Cindy and I will be attending the annual ASTA CSS & Seed Expo in Chicago this month.

Then I will be attending the Heart of America Agricultural Hemp Classic in January. 

There is a lot of information being published suggesting that growing hemp will provide new revenue streams for farmers but at the same time I've seen stories saying we have a glut of hemp on the market and farmers need to be very careful of their decisions. So what is right? I don't know yet. This new crop, which is an old crop, has a lot of potential and the rules, regulations and infrastructure to support it is in the start up phase.

Learn some more about it in this week's program and feel free to contact me if you have questions. I hope you enjoy it and thank you for listening.

Nov 21, 2019

In this week's program I talk with Rita Frazer, RFD Radio Network, now President of the National Association of Farm Broadcasting and Lorrie Boyer, KSIR, now past-President of NAFB.

Both farm broadcasters talk about the convention that just took place in KC, MO but also talk about their year as president, past and future.

I hope you enjoy it and thank you for listening.

Nov 8, 2019

This week I attended the inaugural Florida Industrial Hemp Conference & Expo in Orlando. Hemp has become a hot topic in agriculture today since so many states have created legislation allowing it to be grown and more are in the process. That includes my home state of Florida.

I asked all the people I spoke with or interviewed during the Conference how USDA’s announced interim final rule on the Domestic Hemp Production Program would affect the budding industry and their company or organization. It appears that Florida and USDA are taking big steps to create some certainty frameworks for farmers to grow a product that can be made into thousands and thousands of products.

Includes in the program are: Florida Department of Agricultural and Consumer Services, Director of Cannabis, Holly Bell; Florida Agricultural Experiment Station, University of Florida Institute of Food and Agricultural Sciences, Jerry Frankhauser; Geoff Whaling, Chairman of the National Hemp Association and Coordinator of the Florida Industrial Hemp Conference, Gene Jones.

I hope you enjoy it and thank you for listening.

Oct 28, 2019

In this week's program I have a conversation with Sharlet Teigen, CEO, Demeter Communications. Sharlet talks about the start of the company and the challenges she and the team had to overcome. For her it began with a major move from Chicago to rural Montana.

Cindy and I have known Sharlet for many years so we also do some reminiscing about how we did agricultural marketing and communications work "way back when."

Sharlet asks me questions during the conversation, one of which includes the origin of the name Demeter. I won't spoil it if you don't know it but it's toward the end of the program.

I hope you enjoy this episode of the ZimmCast and thank you for listening.

BTW. Feel free to contact me if you have ideas or suggestions for a future program. I'm always open to what would be of interest.

Oct 15, 2019

In this week's program you will hear Jeremiah Karpowicz, Executive Editor of Commercial UAV News, talk about this year's Commercial UAV Expo Americas. This trade show and conference focuses on commercial drone integration and operation in a variety of industries, including agriculture.

Here's some more information about the conference.

In the Conference Program, UAV industry experts share key insights into the issues asset owners face when implementing unmanned aerial systems, including systems selection and integration; developing enterprise workflows, guidelines and policies; data management and integration; and legal, safety and regulatory considerations. Plenary sessions and panels cover topics of interest to all end-users regardless of industry, while breakout sessions focus on UAV technology, applications and opportunities in the vertical markets listed above.

The international Exhibition includes drone airframe manufacturers, component and sensor manufacturers, software developers and service companies. Commercial UAV Expo Americas has more exhibitors than any other commercial drone show.

AgWired is a supporter of the conference again this year and I hope we'll be able to bring you some news from the event even though I can't attend.

I hope you enjoy it and thank you for listening.

1 2 3 4 5 6 7 Next » 11