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Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: Page 1
Sep 4, 2017

Tractors running on alternative fuels are not new. But what is new is a concept tractor from New Holland that is powered with methane or CNG. To learn more I visited with Carlo Lambro, New Holland Brand President. We not only talked about the new machine but other products the company is bringing to the market.


“The new concept tractor powered by methane or CNG is the latest development in New Holland’s pursuit of sustainable and efficient technology through innovation,” said Carlo Lambro, New Holland Agriculture Brand President. “Its groundbreaking engine delivers the same performance and has the same durability as its standard equivalent, but with much lower running costs. It combines alternative fuels and advanced agricultural technology to create a vital link that closes the loop in the Energy Independent Farm™’s virtuous cycle by running on the energy produced from the land and waste products.”

Listen to my conversation with Carlo to learn more about what is new and his thoughts on a slowly improving market.

I hope you enjoy the program and thank you for listening!

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