BASF is in high cotton since the acquisition of Stoneville and Fiber Max as a result of the Bayer-Monsanto deal, as well as soybean varieties such as Credenz and Liberty Link. This is a new field for BASF but along with the brands came many specialists from Bayer who know the products well.
Over the past month, Chuck has been to several field days and events spotlighting the BASF cotton and soybean brands so we are featuring some of the interviews he has done in this ZimmCast.
The person who has been in charge of these events is Rachel Walters, Cottonseed Marketing Manager for BASF.
The first field day he attended was in Louisiana, where he talked with Jerry Ford, regional seed lead for the South Delta region.
At that same field day, regional agronomist Kyle Fontenot (fon-ten-no) talked about some of the hot cotton and soybean varieties BASF is excited about.
The annual Celebrate Cotton Texas Tech football game, which has been an annual event for years to spotlight FiberMax and Stoneville cotton, helped to introduce the new owners of the brands to a larger audience. Monty Christian, Head of Global Cottonseed for BASF, was previously with Bayer and has always looked forward to the celebrate cotton event.
During a field day in Marion Arkansas, BASF regional seed lead Lance Rochelle talked about their commitment to the cotton industry.
BASF just held a big field day in Lubbock Texas with hundreds of growers and retailers. US Agronomic Services Manager Steve Nichols talks about the experience of the agronomic team that BASF has in place for their new portfolio.
In addition to talking with cotton farmers and retailers, the company is also getting acquainted with buyers who are looking for sustainability in the cotton they source for clothing. Chuck talked with Malin Westfall, U.S. Cotton Lead for BASF, during a field day in Lubbock Texas about the E3 initiative that came with the Bayer cotton business.