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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: 2017
Jul 27, 2017

During the 2017 Ag Media Summit we had the regular changing of the gavel for both the American Agricultural Editors Association as well as the Livestock Publications Council. I spoke with both of the new presidents for these organizations after their respective board meetings.

In this week's program I start out with Julie Deering, new president of the AAEA. Julie talks about the recent unveiling of a new logo and website for AAEA which is an outcome of organizational strategic planning.

The new AAEA- The Ag Communicators Network website is now live!

Here you will find a new and improved, easy to use, platform responsive website that includes all you need to know about AAEA. We invite you to visit the site and familiarize yourself with our new menu items, social media links, partners, and more.

We will continue to update and review this new website. Historic information on ageditors.com can still be accessed for a limited time and will be downloaded and archived thereafter.

We hope you enjoy the new website and welcome all feedback and concerns.

Listen to the program to hear more from Julie about the coming year for AAEA.

After talking with Julie I share my conversation with Cindy Cunningham, new president of the Livestock Publications Council. Cindy says the "basis of the LPC is working to build professionalism and build networking and build relationships among ag communicators."

Cindy says that a challenge moving forward is the changing way people are getting information and making sure members are able to communicate in ways their audience wants.

List in for more about the outlook for the new year for LPC.

I hope you enjoy the program and thank you for listening!

Jul 20, 2017

In this week's program I visit with Rob McClelland, FLM Harvest, about the merger/acquisition between FLM+ and Harvest and what it will mean to their customers and capabilities.

From the announcement:

The coming together of the firms is the culmination of two unique teams and success stories over the past decade. FLM+ and Harvest have been among the fastest-growing and most successful agencies in the food and agriculture space in recent years. Combined, the new organization will have more than 80 team members in operating locations from coast to coast.

“We have watched and admired the growth and business strategy of Harvest for some time,” said Rob McClelland, president/CEO of FLM Harvest. “This acquisition will help us realize a long-standing goal to fully build out a farmer-driven food practice, and have more depth and expertise in reaching consumers to tell the story of food, agriculture and environmental sciences.”

FLM+, a hybrid strategic consulting, marketing and communications company, specializes in agriculture and life/environmental sciences to improve the lives and health of plants, animals, people and communities. The FLM+ team focuses on setting strategies, aligning teams, framing opinions and creating demand.

Jul 9, 2017

In this week's episode of the ZimmCast I talk with Mary Hagan, Vice President of Communications, National Corn Growers Association (NCGA).

Although Mary didn't imagine a career working in agricultural communications she has become a farm lover after the opportunity to work for NCGA came about. Mary's background has suited her well to work on some of the challenges facing corn growers as you will hear her discuss in the program.

A topic that came up which is very near and dear to my heart right involves the word, measurement. This important concept should be pretty easy when you consider how many statistics are created by the digital data involved in today's communications channels. However, making sense of it, especially to measure return on investment, success, or even to figure out what your audience is thinking and what is really important to them is a big challenge. Mary talks about some ways NCGA is dealing with this issue.

I also like a few anecdotes Mary brings up about the work of some of the state affiliate organizations to NCGA. They are doing very valuable work on their own and Mary sees trying to foster good internal communications with them as a very important element of the work she does.

I hope you enjoy the program and thank you for listening!

Jul 3, 2017

A new week, a new ZimmCast episode, with Bethany Shively, Director of Communications, American Seed Trade Association (ASTA).

Cindy spoke with Bethany at the recent ASTA annual meeting. First up in the discussion is the Better Seed, Better Life program, an educational communications effort.

Another project they talk about is one involving the Epcot International Flower & Garden Festival with an exhibit that focuses on the seed.

I hope you enjoy the program and thank you for listening!

Jun 25, 2017

Starting now I'll be doing a series of podcasts with the communications directors of farm organizations. I thought it would be interesting and hopefully entertaining to talk with the people who are helping communicate their organization's message to various audiences, which includes their own members. I hope they will share some of the methods they are employing to get the job done too.

So, I'm going to start with Sarah Gonzalez, Director of Communications and Digital Media for the National Grain and Feed Association. Here is who they are.

The National Grain and Feed Association, founded in 1896, is a broad-based, non-profit trade association that represents and provides services for grain, feed and related commercial businesses.Its activities focus on enhancing the growth and economic performance of U.S. agriculture.

Sarah and I talked about how important digital and social media has become and how she sees NGFA using these tools more frequently to accomplish part of the organization's new strategic plan.

I hope you enjoy the program and thank you for listening!

Jun 14, 2017

In this week's program, Chuck talks with Chip Whalen, Commodity & Ingredient Hedging (CIH). The topic is uncertainty requiring flexibility. Think about how commodity prices are affected by weather, trade, exchange rates and more competition. There are more factors too.

So, how do farmers manage risk with the uncertainty we're seeing in the trade today? That's where Chip's expertise in the education and research area for CIH comes in handy. Farmers are becoming more and more sophisticated when it comes to working with new solutions to protect their prices and margins. So we talk about tools like using options instead of the cash market. With a volatile market is it possible to actually take advantage of it? Yes, it is possible and Chip will explain.

We hope you enjoy the program and thank you for listening!

Jun 6, 2017

Dr. Jay H. Lehr is senior fellow and science director of The Heartland Institute and Chuck's guest in this week's program.  They discuss the decision to pull the United States out of the Paris Climate Agreement and just how much science there is on climate change and its causes, especially as it relates to agriculture.

May 23, 2017

During the Alltech Ideas Conference in Lexington, KY Cindy interviewed several of the leaders of the International Federation of Agricultural Journalists who were attending. Listen in to hear their thoughts from the Alltech ONE17.

May 16, 2017

The National Agri-Marketing Association (NAMA) is celebrating 60 years as a professional organization dedicated to the business of agricultural marketing. Lynn Henderson with Agri-Marketing Magazine has been involved with NAMA for the last 41 of those 60 years so we sat down with him at the recent annual conference to hear some of the history of the organization and how it has grown.

May 1, 2017

Interview with National Agri-Marketing Association (NAMA) outgoing president Matt Coniglio of Penton Agriculture/Farm Progress, and incoming NAMA president, Amy Bradford of GROWMARK.

 

Apr 26, 2017

Leaders from General Mills, The Nature Conservancy, the Soil Health Institute and the Soil Health Partnership announce a collaborative effort to advance soil health on America's farms and ranches, paving the way for measurable economic and environmental gains for farmers, businesses and communities for generations to come.

 

Jamie Johansen interviews Wayne Honeycutt, President and CEO of the Soil Health Institute, about this effort.

Apr 13, 2017

Go Big. That's the theme of the 2017 Agri-Marketing Conference that will take place in Texas this month (26-28).

Each year I like to get a preview from the conference chair and this year that is John Deere's Jennifer Anderson. We spoke about the program which includes keynote speakers like Herm Edwards, breakout sessions that will be formatted in a creative new way this year and of course, the students and networking opportunities.

Apr 7, 2017

Matt talks with Chuck about AeroVironment's Quantix™ drone and AV Decision Support System™ (AV DSS) which has already been on display at World Ag Expo and National Farm Machinery Show. The product is expected to be available for commercial production and orders later this year.

Mar 29, 2017

Bass Pro Shops/Renewable Fuels Association Crappie Masters is the nation's premier crappie fishing tournament trail. Brian Sowers is the co-host of Crappie Masters TV and in this interview he talks about how the tournament has helped to educate recreational boaters about the use of 10% ethanol blended fuel.

Mar 22, 2017

If you are planning your future, you should know that careers in agribusiness have never been more exciting or important. This podcast series features host Sara Steever interviewing women leaders in agribusiness to learn their secrets of success. “I’ll guarantee that every episode has the power to change how you see yourself now, and how you can move into your future,” says Steever.

Mar 16, 2017

Agri-Pulse Farm Bill Series

A preview of the Agri-Pulse Farm Bill Summit “Harvesting Farm Bill Perspectives” to be held March 20 at the National Press Club in Washington, D.C (8:00 am – 5:00 pm). This educational event promises to be a great exchange of ideas by some of the most experienced Farm Bill veterans.

Mar 8, 2017

Chuck has a discussion with Pete Nelson, Chairman/CEO, AgLaunch about the programs they are conducting in 2017.

Feb 28, 2017

In this episode, David Hollinrake, Marketing & Portfolio Management, Bayer, talks with Chuck about the annual AgVocacy Forum the company holds prior to the Commodity Classic.  Participants include ag media, farmers, foodies and more.  It's an open forum discussion on how to help people understand where their food comes from and the science used to feed a growing population.

Feb 17, 2017

Chuck interviews Mark Stock, founder of Big Iron, an auction company.  They discuss the history of the company, type of auction work and specifically the Blue and Gold Benefit Auction to support Kentucky FFA at the National Farm Machinery Show.

Feb 9, 2017

Black Leg Ranch of McKenzie, N.D., was named national 2016 winner of the prestigious Environmental Stewardship Award Program (ESAP) for its commitment to protecting America’s natural resources in a flourishing operation . The award, presented this week at the 2017 Cattle Industry Convention and NCBA Trade Show in Nashville, Tenn., is sponsored by Dow Agrosciences, USDA Natural Resources Conservation Service, U.S. Fish and Wildlife Service, National Cattlemen’s Beef Association and the National Cattlemen’s Foundation.

Jamie Johansen talks with Jerry about the award.

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