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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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Now displaying: April, 2024
Apr 29, 2024

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

Cindy and I celebrated our 20th anniversary of ZimmComm at the Agri-Marketing Conference in KC, MO. We got to see and talk to many of our friends and clients and talk about the “old” days and what we think is on the horizon. We’ve needed to make changes, go in different directions and learn new skills as so much has changed, most especially just before and through the pandemic years. We’re looking ahead to the future discussing some new ideas and making some changes once again. 

In the meantime, I’ll be on my annual retreat the end of the week and right on to Washington, DC for The Future of Food & Farming: The Modern Celebration of Ag on the National Mall, working with AEM. After that I’ll be on the road to the AgGateway Mid-Year Meeting in Des Moines, IA.

So, let’s dive in to this episode with Karl Harker, AWIS and Scot Benson, Nitrogen Pulse. These companies are cooperating on tools for farmers to better manage their nitrogen use, tied into weather data. You can learn more about it in our discussion.

That’s the ZimmCast for this week. I hope you enjoyed it and thank for listening.  

Apr 10, 2024

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

It’s almost time for the 2024 Agri-Marketing Conference that is put on by the National Agri-Marketing Association. ZimmComm will be there to celebrate our 20th anniversary in our Connection Point booth. We’ve got more to come on this when we get to the conference later this month.

In this episode I’m talking with Lori Kruger, Signal Theory, and Chair for the Agri-Marketing Conference committee. We’ll do a preview of what you’ll find. In case you haven’t registered it’s easy to go to the NAMA website and get it done.

So, that’s the ZimmCast for this week. I hope you enjoyed it and thank you for listening.

Apr 3, 2024

Hello and welcome to the ZimmCast. I’m Chuck Zimmerman.

I started in a career of agricultural communications back in 1983 and in all these years it is amazing how much has changed. Technology has played a major role and that includes the ability today to easily communicate about agriculture everywhere in the world. Having said this I’m going to have a conversation with Dr. Owen Roberts. He is a good friend and we first met being involved at events of the International Federation of Agricultural Journalists. 

Owen Roberts, Ed.D.

Lecturer and Director, Dr. Jim Evans Agricultural Communications Initiative; Agricultural Leadership, Education and Communications program; College of Agricultural, Consumer and Environmental Sciences; University of Illinois at Urbana-Champaign 

He is also involved with a new initiative at the University of Illinois’s College of Agriculture. And that’s the subject of this podcast episode.

Plans have been made for a global center for food and agricultural communications and it is named after another good friend, Dr. James Evans. 

The James F. Evans Global Center for Food and Agricultural Communications

That’s the ZimmCast for this week. I hope you enjoy it and thank you for listening.

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