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ZimmCast

Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
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ZimmCast
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Now displaying: Page 1
Jun 3, 2021

Hello and welcome to the ZimmCast.

Carbon seems to be the big (C) buzzword lately. In the last couple weeks I’ve lost count of how many announcements I’ve received on this subject in my inbox. One of those was from Farmers Edge that announced the company’s new Smart Carbon program. You can find the announcement and more about this program on their website. This week’s program features a discussion with Wade Barnes, founder/CEO, Farmers Edge.

I asked Wade where things stand on the subject of carbon in farming today and how this new program will help customers become more profitable. For starters, the availability of the new program is in Canada and California. But that will change as farmers start generating high-quality carbon credits and buyers become more available to purchase carbon offsets as part of their strategy to become carbon neutral. Other factors come into play too, like carbon taxes. Wade sees a bright future for their Smart Carbon program.

That's the ZimmCast for this week. I hope you enjoyed it and thank you for listening.

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